Websites
Custom websites with booking forms, price calculators and links to your other tools
When a website builder such as Wix or Squarespace can't do what you need, we build the site from scratch: online booking and request forms, calculators that show customers a price, connections to the tools you already use, and sites with dozens of service pages that still load fast.
- Built for
- Booking, quotes, calculators
- Connects to
- Email, payments, your customer list
- Fits when
- A site builder hits its limits
- Based in
- Cedar Grove, NJ
When it fits
When a custom build makes sense
Most small businesses can run on a well-built marketing site. Custom development earns its cost when the website has to do a job: take a booking, calculate a price, send a lead into your customer list (CRM), or publish dozens of service and area pages without the whole site slowing down.
Liferock Ambulance is a good example. The site has a fare estimator that prices a ride before anyone picks up the phone, and an online ride request built into it. A template with a contact form couldn't do that.
If your site mainly needs to explain what you do and get the phone ringing, web design is the better fit and costs less.
Scope
What we build
Booking and request forms
Ride requests, estimate requests and appointment forms that collect the details your team needs and send them where you want them: email, a spreadsheet or your CRM.
Price and fare estimators
Calculators that give a customer a number before they call, built on your own pricing rules.
Large page sets
Service and service-area pages built from one template and a data file, each with its own title, description and the code that describes it to Google. Precision Windows & Roofing has 43 service pages built this way.
Integrations
Connections to card payments, form emails, your customer list, your Google Business Profile and visitor analytics.
Admin screens and dashboards
Simple internal tools for the people running the business. Larger systems such as CRMs and time clocks fall under custom software.
Rebuilds and migrations
Moving an existing site to a custom build with every old page address redirected, so the pages you already rank for keep their history.
Stack
How the sites are built
We build with Next.js, a widely used toolkit for websites built on React, the code library Meta made for building web pages. The sites are hosted on Vercel, the hosting service from the company behind Next.js. Most pages are built ahead of time as finished HTML files, often called static pages, so a visitor receives a ready page from a server near them instead of waiting for one to be assembled.
Content that repeats, such as services or service areas, lives in structured data files. One template renders every page of that type, which keeps the pages consistent and makes adding the next one a small job.
Search basics are part of the build: one main heading (the H1) per page, a canonical URL that tells Google which address is the real one, structured data (schema) describing the business and its services, an XML sitemap, and a redirect for any URL that changes.
Process
How a project runs
- 01
Scope
A call about what the site has to do, followed by a written proposal that lists the pages, features, integrations and price.
- 02
Structure
Before design starts, we map every page and URL, including redirects from the old site if there is one.
- 03
Build
Design and development happen on a private preview link, so you click through real pages instead of reviewing flat mockups.
- 04
Launch
Domain, SSL (the padlock in the browser bar), redirects, analytics and Search Console are set up and checked on launch day.
- 05
After launch
We stay on for changes, new pages and fixes as the business needs them.
Trade-offs
Website builder or custom build?
| Website builder | Custom Next.js build | |
|---|---|---|
| Booking, estimators, custom logic | Website builderLimited to the platform's apps | Custom Next.js buildBuilt to your rules |
| Dozens of service or area pages | Website builderCreated and edited one at a time | Custom Next.js buildGenerated from one template and a data file |
| Page speed | Website builderDepends on the theme and installed apps | Custom Next.js buildStatic pages served from servers near the visitor |
| Editing text yourself | Website builderBuilt-in visual editor | Custom Next.js buildThrough us, or a content editor if you need one |
| Moving to another developer later | Website builderTied to the platform | Custom Next.js buildStandard code any React developer can work on |
A builder such as Wix or Squarespace is the right call for plenty of small businesses, especially ones that edit their own pages every week.
Try it
Try the website speed test
Type in any website and see how fast it loads on a phone, with the biggest fixes explained in everyday words.
Work
Custom builds we have shipped
Nonprofit2024
Sanabel Children's Fund
Memorial website for a children's education nonprofit, with online donations. Offline as of October 2026.
FlooringWylie, TX · 2026
At Home Flooring Solutions
Rebuilt website for a Wylie, Texas flooring showroom, with a page for every floor type and nearby city and a free estimate form.
Medical transportTotowa, NJ · 2025
Delta Medical Transportation
Website where New Jersey patients and families price a wheelchair or stretcher ride and send a request, with a page for every county.
General contractorNew Jersey · 2026
Jersey All Construction
Website for a New Jersey remodeler, with a page for each service and county, a project gallery and estimate requests that land in the inbox.
RoofingGarfield, NJ · 2026
Tri-State Roofing and Chimneys
Rebuilt roofing and chimney website for a Garfield contractor, with a quote form that already knows the job and a hub for every New Jersey county.
Medical transportNew Jersey · 2026
Liferock Ambulance
Website where patients and families see an itemized price for a wheelchair or stretcher ride and send the trip to dispatch in one click.
RoofingGarfield, NJ · 2026
Precision Windows & Roofing
Rebuilt website for a Garfield roofing company that also does windows: about 515 pages, cost calculators, photo quote requests and Google Ads landing pages.
RoofingClifton, NJ · 2026
Zubar Roofing & Exterior Systems
Rebuilt website for a Clifton roofer, built around a written roof assessment, with forms that sort leaks from replacements and an alert when someone taps to call.
PizzeriaClifton, NJ · 2026
Alaeddin's Pizza
Rebuilt website for a Clifton halal pizzeria: the full menu, a page for each specialty pie and nearby neighborhood, and a Spanish version.
CleaningBergen County, NJ · 2026
Robo Facility Services
Website for a new Bergen County cleaning company, with one path for building managers, one for homeowners, and a page for each service and town.
Dog trainingNorth Texas · 2026
Superior Protection Dogs
Rebuilt website for a North Texas protection dog business, with buyer guides, breed pages and an inquiry form that reaches the owners right away.
Want something like this for your business? The proposal lists every page and feature with its price.
Questions
Common questions
How much does a custom website cost?
It depends on the number of pages and what the site has to do. A booking form or an estimator adds more than an extra page does. The proposal prices each piece separately, and our website cost guide walks through a worked example.
Can I edit the site myself?
Yes. For sites that change often, we connect a content editor so you can update text and photos without touching code. If you'd rather send changes to us, that works too.
Will a new site hurt my Google rankings?
It can if old URLs disappear. Before launch we list every URL on the current site, redirect each one to its closest new page, and submit the new sitemap in Google Search Console.
Do you work with businesses outside New Jersey?
Yes. We're based in Cedar Grove and meet in person across North Jersey. Projects outside New Jersey run remotely. At Home Flooring Solutions, for example, is in Texas.
What do you need from me to start?
A description of what the site has to do, any existing site or branding, and access to your domain registrar when it is time to launch.
Next step
Have a project in mind?
Send a few details about the business and what you need. We reply by email or phone with questions or a written proposal.