Industry
A law firm website that explains what you handle and makes the first call easy
Someone searching for a lawyer is usually in a hurry and unsure what kind of lawyer they need. We build websites for small New Jersey law firms with a page for each practice area written in plain language, attorney pages that state admissions and credentials exactly, and an intake form that asks for the minimum. Every claim on the page is wording your own ethics counsel approves. We are a small studio, not a legal-marketing agency, and we say so.
- Practice areas
- A page each, in plain language
- Intake
- Minimum details, no case facts
- Ad and bio wording
- Approved by your counsel
- Based in
- Cedar Grove, NJ
Practice areas
A page for each kind of case you take
A visitor who searches for a landlord-tenant lawyer wants to know you handle that, what the first step is and what to bring. A page that lists twelve practice areas in a sentence each answers none of that.
What the matter is, in plain words
One page explains what a closing, a contested divorce or a municipal court appearance involves, in terms a non-lawyer follows. It describes the process and gives no advice for a particular case.
What happens at the first consultation
Who they will talk to, how long it takes, what documents to bring and whether there is a charge. Whatever your policy is, the page states it.
Who in the firm handles it
Each practice page links to the attorney who takes that kind of matter, so the page and the bio support each other.
Questions that people ask
The ten questions a front-desk person answers every week make the best content. You provide them; we shape them into a page, and counsel approves before it goes up.
NJ advertising rules
The New Jersey rules that shape what a law firm site can say
New Jersey lawyers advertise under Rules of Professional Conduct 7.1 through 7.5, and the Committee on Attorney Advertising issues opinions that interpret them. Two recent decisions and one rule matter for a website. We summarize them as a starting point for the conversation with your ethics counsel, and they are not legal advice.
Testimonials: the Committee's Opinion 49, dated September 30, 2025, permits client testimonials on a firm's site where the person is identified in one of the forms the opinion lists and actually received the services, and the page carries the disclaimer the opinion requires whenever past performance is mentioned (Opinion 49, NJ Courts). The opinion also says lawyers cannot pay for endorsements or testimonials (RPC 7.3(d)) and that comparative words such as "the best" have to come out of a testimonial.
Keyword ads: in In re Opinion No. 735, decided on May 22, 2025, the New Jersey Supreme Court held that buying a competing lawyer's or law firm's name as a search keyword is not by itself a violation, and that the landing page the paid ad leads to must carry a clear and conspicuous disclaimer (opinion, NJ Courts). We build a separate landing page for such ads so the disclaimer sits where the opinion puts it.
Titles: RPC 7.4 lets a lawyer say which fields they practice in, and limits when a lawyer may state or imply that they are certified or a specialist. The site says which practice areas each attorney handles and names a certification only if the attorney holds it.
The final wording of every line is for the firm and its ethics counsel. We do not give ethics advice, and we do not publish a claim that counsel has not approved.
Intake form
An intake form that asks for the minimum
A contact form invites people to type their whole story, including facts they should not send to a stranger. The form we build asks for a name, a phone number, the kind of matter and a good time to call, and it says in plain words that sending a message does not make them a client and that they should not include confidential details.
That notice, the wording on the confirmation page and the language of any auto-reply are your counsel's to write. We build the form, put the approved text in place and send each request to the person who handles intake.
An AI phone receptionist can take intake calls when the office is closed, limited to name, number and matter type, and with a script your counsel approves. It is a service we can build, shown in a sample walkthrough from a restaurant, and we have not put one live for a law firm.
Search
Getting a small firm found on Google and Google Maps
Legal is a crowded area in search, and the top results are often big firms, agencies and directories. A small firm does better by being specific than by competing on the broadest term.
Specific practice pages beat one general page
A page on residential closings in your county will serve a buyer better than a "real estate law" page. It also gives Google a precise page to match to a precise search.
The Business Profile as it really is
Use the firm's real name, the office address if clients come to you, the right category and hours. Google's rules do not allow keywords in the business name.
Attorney pages with accurate credentials
Bar admissions, years of practice and any certification, stated exactly. These pages also tend to be what people look up after a referral.
Ads with the right landing page
Search Google Ads can bring calls for a specific practice area, with a landing page per ad group and the required disclaimers in place. Clicks for legal searches can cost a lot, so we scope a small budget around one practice area instead of a broad campaign.
Reviews handled with care
The FTC rule bars fake reviews and rewards that depend on a positive rating (FTC reviews rule). Whether and how to ask clients for reviews at all is a confidentiality question for your counsel. Our Google Maps guide covers the profile side.
Tools
Tools and how much they fit a law practice
The fit is partial. The demos use sample data from other trades.
A board for intake and follow-up
The customer sales board tracks a new inquiry to a scheduled consult to a retained matter, with a call-back date. Use it for inquiries only. Client files and case management belong in the practice software you already use.
A fast, readable site
A slow site loses a visitor on a phone in a courthouse hallway. The website speed test shows how your current one performs.
The honest limits
We do not build case management, document assembly or trust accounting. If you want something like a matter-intake tool, custom software is a separate conversation.
Try it
Try the website speed test
Type in any website and see how fast it loads on a phone, with the biggest fixes explained in everyday words.
Questions
Law firm website questions
Can our website show client testimonials?
The Committee on Attorney Advertising's Opinion 49 allows them under conditions, including how the client is named and a disclaimer whenever past performance is mentioned. Your ethics counsel reads the opinion and approves each testimonial before we publish it.
Can we run ads on a competitor's name?
The New Jersey Supreme Court said in May 2025 that buying a competing firm's name as a keyword is not a violation by itself, and that the landing page must carry a disclaimer. The Court also wrote the text of that disclaimer. Whether to run such ads is the firm's call with counsel, and we build the landing page with the Court's wording.
Can the site call our attorneys specialists?
Only as RPC 7.4 allows. The site states the practice areas each attorney handles and names a certification only if the attorney holds it.
How is a small studio different from a legal-marketing agency?
An agency that serves only lawyers may know the ad rules well, and that has real value. We build clean, fast sites and handle local search, and we depend on your counsel for the ethics sign-off. If you want a full legal marketing program, an agency may fit better.
Next step
Send us your practice areas and your current site
We reply with a written proposal for the practice pages, the attorney pages and the intake form, with every claim marked for your counsel to approve.