Industry
An auto repair website that takes the car's details with the request and says how estimates work
Someone with a warning light on or a dented bumper wants to know if you can look at it, when, and what they will be told before any work starts. We build websites for New Jersey repair and body shops that take the year, make, model and mileage with the request, accept damage photos, explain your estimate and approval policy in plain words, and show your body shop license number if you hold one.
- Drop-off form
- Year, make, model, mileage
- Body shops
- Damage photos and claims page
- Estimates
- Written policy shown on site
- Based in
- Cedar Grove, NJ
Drop-off request
A request form that arrives with the car already described
The first question on every call to a shop is what the car is. A form that asks for the year, make, model and mileage, and what the car is doing, lets the service writer plan the day before the car arrives.
Customers also pick between a drop-off, waiting, or a pickup request if you offer one, and say whether the car is drivable. Body shops ask for photos of the damage from a few angles and whether the customer is filing with an insurer.
The office gets each request as an email with the photos attached. The quote request demo shows the flow with a home repair company as its sample.
Pages
The pages a repair shop needs
Customers search for the problem, not the shop. Each page names a job and says what the shop does about it.
Service pages for brakes, diagnostics and maintenance
Brake service, check-engine-light diagnostics, tires, oil and inspection prep each get a page. Each says what a visit includes and what drives the cost, without a made-up price.
A body shop page with the claims flow
How a repair starts when an insurer is involved: photos, an estimate, parts ordering, rental car options, and who talks to the adjuster. A calm explanation of the order of events answers most of the calls.
Loaner, shuttle and hours
If you offer a loaner or a ride to work, say so on a page of its own, with the days and the limits. List the hours the same way your Google listing does.
Warranty terms
What the shop covers, for how long, and what voids it. A plain statement of terms is a trust signal on its own.
Status texts and service reminders
A text when the car is ready, and a reminder when an oil change or inspection comes due. The list of customers and due dates lives on a customer board.
Estimate and license rules
What New Jersey says about estimates and body shop licenses
The Division of Consumer Affairs' auto repair rule, N.J.A.C. 13:45A-26C.2, covers estimates. As we read it, before starting paid work the shop gives the customer a written estimate, with narrow exceptions such as a car left after hours, in one of several forms such as a not-to-exceed figure or a parts-and-labor breakdown. A customer can waive the written estimate only by signing a written waiver, and the shop may not charge for work or parts beyond the estimate without the customer's consent. The site states the shop's policy in the same terms, so the drop-off form and the front counter say the same thing.
Body shops licensed by the Motor Vehicle Commission have a second requirement. N.J.A.C. 13:21-21.10 requires the written estimate to carry the facility's name and license number, list parts and labor, state the terms and limit of any guarantee, and tell the customer about the right to receive replaced parts and to inspect the repaired vehicle before paying. The body shop page includes a plain-language version of those rights, and the license number sits in the footer.
Claims such as "ASE certified" belong on the site only if they are true and current, down to the technician. This is a summary for planning pages, not legal advice, and the Division of Consumer Affairs, the Motor Vehicle Commission or your attorney has the final say on the wording.
Search
Showing up on Google and Google Maps for car repair
Car repair searches lean on the map. People type the problem and often pick from the shops Google shows there.
A complete Business Profile
A shop has a street address customers drive to, which suits a Google Business Profile. Hours, phone, categories and photos of the building and the bays should match the website exactly, and the profile uses the real business name only.
Reviews that mention the repair
Ask each customer after pickup. A review that says brakes or a bumper repair gives Google and the next driver specifics. The FTC's reviews rule bars fake reviews and rewards that depend on a review being good or bad.
Job pages and town pages
Local SEO for auto repair shops starts with a page per job, then adds a page for a town only where you have a real draw. Body shop SEO leans on the claims page and photos of finished repairs. Our local SEO service explains the plan.
Ads for the jobs that pay
Search ads for brake service, transmission work or collision repair can run in the towns within an easy drive. Google Ads covers how we split campaigns by service and area. Local Services Ads are Google's separate product with its own screening, and we do not promise a setup.
Tools to try
Tools a shop can try
No auto shop is in our portfolio. These demos use sample data from other businesses.
AI phone answering
Calls come in while hands are under a hood. The receptionist we build takes the car, the problem and the number, and sends a text summary. See the walkthrough; its sample is a restaurant, and it is not running at an auto shop.
Customer sales board
Keep leads, estimates and reminder calls in one view. Open the customer sales board.
Quote request with photos
The shape of the body shop form. Try the quote request with photos.
Time clock
Technicians and counter staff clock in from their phones at the shop. See the employee time clock.
Try it
Try the AI phone answering
Follow sample calls as an AI assistant takes a pizza order, answers a question and passes a call to a person.
Questions
Questions shop owners ask first
Do we have to give written estimates?
As we read the rule, yes, before paid repair work starts, unless the customer signs a written waiver or a narrow exception such as an after-hours drop-off applies, and charging beyond the estimate needs the customer's consent. The site states the shop's policy so customers know before they drop the car off.
What is different for a licensed body shop?
The facility's Motor Vehicle Commission license number goes on the written estimate, which also lists parts, labor, the guarantee terms, and the customer's right to receive replaced parts and to inspect the repaired vehicle before paying. The body shop page explains this in plain words.
Can customers send photos of damage?
Yes. The body shop form takes photos from several angles, and the office sees them before the customer arrives. Many shops use them to decide how long to block out for the first look.
Can the site say our technicians are ASE certified?
Only if it is true today, and the wording should say who is certified and in what area. If a certification lapses or someone leaves, we change the page.
Next step
Tell us what the shop works on
Send your current site, the jobs that pay best and whether you also do collision work. We reply with a written proposal for the pages, the drop-off form and your estimate policy.