Industry
A daycare website that gets parents to book a tour
A parent choosing child care reads a site slowly and looks for what is missing: whether you are licensed, what a day looks like, who is in the room and what happens with their child's photo. We build websites for daycares, preschools and child care centers around the tour request and the waitlist, with the license status, hours, age groups and policies stated plainly enough that a worried parent finds them in one visit.
- Main goal
- Tour request and waitlist
- License
- Status stated as it is
- Child photos
- Consent first, no names
- Based in
- Cedar Grove, NJ
Tour and waitlist
From first visit to a spot on the list
Parents often look for care before the baby is born or months before a start date. The site has to hold their place in line as well as answer their first questions.
- 01
Tour request on every page
A button opens a short form asking for the child's age group, the start month they need and a good time to visit. Whoever runs the front office sees it the same day and replies with two tour times.
- 02
Waitlist that feeds your list
When a room is full, the form changes to a waitlist request. Each entry is added to a list you can sort by age group and desired start date, so a spot that opens goes to the right family.
- 03
What happens after a tour
A short page lists the next steps in order: registration paperwork, the fee to hold a spot, immunization records and the start-date confirmation. We write it from your real process, so the answers match what the office says on the phone.
- 04
A phone that gets answered
Calls during nap time and drop-off go unanswered. We build AI phone answering, and for a center it would book tours and pass every other call to staff. The demo is a sample walkthrough from a restaurant, not a live system for a child care center.
NJ licensing
Your license and what New Jersey says about it
In New Jersey, child care centers are licensed by the Department of Children and Families, Office of Licensing. N.J.A.C. 3A:52-1.2 defines a child care center as a facility that cares for six or more children under age 13 for less than 24 hours a day (rule text). A separate section lists programs exempt from center licensing, such as certain school-run and religious-instruction programs (exemptions).
So the first thing the site states is where you stand: licensed by the Office of Licensing, exempt under a named category, or a registered family child care home, which is a different arrangement. Pick the true one. N.J.A.C. 3A:52-2.2 bars a program from advertising itself as a licensed center unless it holds a license from the Office of Licensing (rule text). We keep a spot for your license number once you give it to us, and link the state's records where you want them.
We do not give regulatory advice. The Office of Licensing or your attorney confirms your category and the wording; we publish what they approve. Quality-rating or accreditation badges appear only if the center actually holds them.
Policies
The pages worried parents look for first
Age groups, ratios and daily schedule
Infant, toddler, two-year-old and pre-K rooms each get a short description: the hours, the number of children and staff you actually run, and a sample day from drop-off to pickup. Write the real numbers, not the state minimums.
Photos of children, with consent
Rooms, toys and activities photograph well without faces. When children appear, the parents have signed a consent form, and captions never carry a child's name. We build the gallery so a photo can be removed fast when a parent changes their mind.
Meals, allergies and sick-child rules
What is served, how the kitchen handles a nut or dairy allergy, what the center does when a child shows symptoms and when a child may return. These are policies you already have in your handbook. Put them on the page without calling the center "safe", which no site can promise.
Tuition, fees and holidays
Weekly or monthly tuition by age group, the registration fee, late-pickup charges and the closed days. Parents who cannot find tuition tend to assume the worst.
Staff bios with credentials actually held
Teacher names, roles and years at the center, and the degree or training each one has. A teacher who leaves comes off the page when they leave.
Search
How a daycare gets found on Google and Google Maps
Parents search "daycare near me" and the name of the town or the street they live on. A center has a fixed address, so the map listing does a lot of the work.
The Business Profile as a child care center
The category, hours, phone number and tour link have to match the site. Use the real center name only, with no added keywords. Google reviews will appear on the listing, so decide who replies and how quickly.
A page for each program
Infant care, toddler care, preschool, pre-K and before-and-after-school care are different searches. Each page says the ages, hours and tuition for that program and links to the tour form with the program already chosen.
Directions, drop-off and parking
A parent arriving for a tour should know where to park and which door to use. A page with a map and drop-off notes also tells Google where the center is.
Reviews from real families
Ask parents after the first month, with the same link each time. The FTC rule bars fake reviews and incentives conditioned on a review praising or criticizing the center (FTC guidance), so no tuition credit for a five-star review. Our Google Business Profile guide covers the setup.
Tools
Tools that fit a child care center
The board and the time clock come from software we build for contractors, so their demos show contractor sample data. Picture them with rooms, families and tour dates instead.
A board for inquiries, tours and waitlist
The customer sales board moves a sample lead from new to estimate sent to won, with a call-back date on each. For a center, the columns become inquiry, tour booked and enrolled, so the waitlist and the tours sit in one place.
Staff hours by room
Teachers who cover early and late shifts clock in from their phones with the employee time clock, and the weekly timesheet downloads for payroll.
Tuition and your parent app
Many centers already use a parent app for check-in and billing. The site links to it from the Parents page. Anything more custom, like a waitlist tied to your enrollment records, is a custom software project.
A speed check on your current site
Parents browse on phones at night. Run your site through the website speed test to see what slows it down.
Try it
Try the customer sales board
Move sample customers from new lead to won job, add a lead in seconds, and see who needs a call back today.
Questions
Daycare and preschool website questions
Do we have to show our state license on the website?
The rule we read, N.J.A.C. 3A:52-2.2, bars a program from advertising itself as a licensed center unless it holds a license from the Office of Licensing. So the site says "licensed" only if you hold the license, states your status plainly either way, and shows your license number if you want it there.
Can we post photos of the children?
We recommend written consent from each child's parents, and no names beside the photos. Many centers post pictures of the room and the activities instead, with children seen from behind or not at all.
Can parents pay tuition or join a waitlist online?
Yes. For payment the site links to the billing or parent app you use now. For the waitlist we build a form that adds each family to a list sorted by age group and start date.
Can the site say our center is safe?
We leave claims like that off. Describe what you do instead: how pickup is handled, who is allowed to collect a child, the staff-to-child numbers you run and your inspection status. A parent can judge that for themselves.
Next step
Tell us how families find you now
Send your site, your age groups and the way you take tours today. We reply with a written proposal for the tour form, the waitlist and the policy pages.