Industry
A med spa website that books consultations and says who performs each treatment
Someone looking at a med spa is comparing providers as much as treatments. They want to know who will do it, what it costs, what the day looks like and whether they can try it with a consultation first. We build websites for New Jersey med spas that answer those questions, sell gift cards and memberships online, and write claims from the State Board of Medical Examiners' advertising rule.
- Every treatment page
- Names the licensed provider
- Advertising rule
- N.J.A.C. 13:35-6.10
- Also set up
- Gift cards and memberships
- Based in
- Cedar Grove, NJ
Treatment pages
Treatment pages that say who does the work
In medical aesthetics, who performs a treatment matters as much as what it is. Each page makes that clear without overselling.
The named provider and credential
Each treatment page shows the name and license of the person who performs it. Who may perform injectables or lasers is a licensing question for your attorney, so the page does not decide that. It reports the answer you give us.
What it is, in plain words
What the treatment is for, how it is done, what the visit feels like and what aftercare the provider gives. The provider writes the medical parts, and we shape the page around them.
Downtime as the provider states it
Recovery notes come from the provider who performs the treatment, in the provider's words. The site makes no promise about how a client will look or how long a result lasts.
Consultation first
A consult booking button on every treatment page. Many people want to talk before deciding, and the consult is where medical questions belong.
New Jersey rule
What the State Board of Medical Examiners says about advertising by its licensees
Advertising by licensees of the State Board of Medical Examiners is covered by N.J.A.C. 13:35-6.10. As we read it, a testimonial about a specific procedure has to truthfully reflect the patient's actual experience and conspicuously carry two statements: that the procedure may not be suitable for every patient, and that no medical procedure is risk-free. A paid testimonial must say that compensation was provided. The rule also prohibits any guarantee of results from a procedure, and treats a claim that the service performed or the materials used are superior to what is ordinarily performed or used in the profession as professional misconduct.
The rule also bars identifying a patient without the patient's signed written permission obtained in advance. For before-and-after photos we use only clients who signed written permission, never in a way that implies the same result for everyone, and the signed forms stay with your office. Where a page quotes a client, the two disclaimers sit in the same block as the quote.
This summary of the Medical Examiners' rule is not legal advice. The final wording of the treatment pages, the gallery and any promotion is for your practice and its attorney to settle, and we do not decide what is allowed. The privacy and Google Ads limits that apply to all health businesses are explained on the dentist page, and we make no HIPAA compliance claims for a med spa either.
Memberships and gift cards
Selling gift cards, packages and memberships online
Med spas earn repeat business from memberships, treatment packages and gift cards, and gift cards sell in the weeks before holidays. An online store lets a client buy a card for a friend at ten at night, and the buyer gets an email with a code that the front desk can redeem.
The same codes and balances can sit in your point-of-sale system, so the card sold online and the card redeemed at the desk are one record. Prices on the page are fixed amounts or ranges, with the dates they apply.
Search
Showing up on Google and Google Maps for med spa searches
People search a treatment and a town together, then compare the listings Google shows on the map.
One profile, the real business name
Google's profile guidelines ask for the name on your sign and one profile per location. Treatments go in the profile's services list and on the website, not in the name field.
A page for each treatment, not for each town
Dozens of near-identical pages that change only the town name do not help. A treatment page with the provider, the process and the booking button does. Local SEO planning decides which towns deserve their own page.
Ads planned around Google's limits
Google restricts advertiser-built audiences for health topics (its policy), and it reviews ad images under its own content policies. We plan Google Ads for a med spa around search ads on treatment terms, and we tell you which keywords or images look likely to be questioned.
Reviews collected one way for everyone
The FTC's rule on reviews bans fake reviews and rewards conditioned on a positive rating. Invite every client the same way and keep the replies free of treatment details.
Tools
Which of our tools a med spa can use
The customer sales board is a sample board that moves customers from a new lead to a won job. The sample uses home-service customers, but the same structure can track non-medical follow-up for a med spa: who asked about a membership, who has an unused package. Medical details never go on it.
An AI receptionist is something we build, with a sample walkthrough that runs on a pizzeria's calls, not a med spa's. None is running at a med spa today. For one, we would limit it to booking a consultation, giving hours and passing every medical question to a person. The website speed test is the quickest first check on your current site, since gallery pages are often heavy on phones.
Try it
Try the AI phone answering
Follow sample calls as an AI assistant takes a pizza order, answers a question and passes a call to a person.
Questions
Med spa website questions
Can we show before-and-after photos?
Only with the client's signed written permission, and never framed as the result anyone should expect. If a photo is paired with a testimonial, the two required statements and any paid-speaker notice go in the same block.
Can our page say one laser is better than the competition's?
The rule treats a claim that the service performed or the materials used are superior to what is ordinarily performed or used in the profession as professional misconduct, so we do not write one. A page that explains what the device does and who operates it is safer and usually more useful to a client comparing options.
Why do our Google Ads keep getting limited?
Google restricts audience targeting and remarketing for health topics, and it reviews ad text and images under its own content policies. We plan campaigns on search terms with careful text and tell you in the proposal which keywords are at risk.
Can you promise how long a treatment lasts or what it will do?
No, and the site will not either. Results and recovery vary by client, and the rule prohibits guaranteeing results. Anything about timing on a treatment page is the provider's own statement.
Next step
Send us your treatment menu and your provider list
We read how clients find and book you today, then reply with a written proposal for the treatment pages, the gift card shop and the Google Maps work.