Industry
A salon or barbershop website that sends people to the right chair
A new client looks for three things: whose work they like, what it costs and how to get in the chair. We build websites for hair salons and barbershops around those, with a page for each stylist or barber, the price list written out, gift cards and retail you can sell online, and a Book button that opens the booking app you already use. We do not try to replace that app.
- Booking
- Your app, linked from every page
- Stylists
- A page each, with their work
- Gift cards and retail
- Sold online and at the counter
- Based in
- Cedar Grove, NJ
Booking app
What your booking app does, and what the website adds
Booking apps are good at the calendar and payments. They are weak at being found. The two jobs are separate, so the site and the app work side by side.
| Booking app | Your own website | |
|---|---|---|
| Strong at | Booking appOpen slots, reminders, deposits and card payments | Your own websiteShowing the work, the prices and the people, and being found by new clients |
| Shows up on Google as | Booking appOften a listing on the app's own domain | Your own websiteYour name, your address, your stylists and your photos |
| Who owns the client page | Booking appThe app, under its rules and its fees | Your own websiteYou, with the domain in your name |
| How they connect | Booking appLinked or embedded from the site | Your own websiteEvery Book button opens the right stylist or service in the app |
We link or embed the app you use. Switching booking apps is a separate decision, and a site that only links to the app does not lock you in.
Stylists
A page for each stylist or barber
People pick a person, not a salon. Each chair gets its own page, so a client who liked one cut can find the one who did it.
Specialty in plain words
Curly cuts, color correction, fades, beard work, braids, extensions or kids. One line at the top says what this person is best at, so a client with a fade in mind does not book a colorist.
Their own photos, with permission
Ask the client before you post a face. We crop and compress the shots from your phones so a gallery of recent work loads fast on cellular data.
A Book button for that person
The button opens the booking app already set to that stylist. A stylist who leaves comes off the site the same day, and the page redirects to the salon's main team page.
Starting prices for their services
A cut from this barber, a color from that stylist. Different chairs often charge different rates, and the page should say so before the client arrives.
NJ shop rules
The licenses and the price list New Jersey expects in the shop
Cosmetology and barbering shops in New Jersey follow the Board of Cosmetology and Hairstyling rule at N.J.A.C. 13:28-2.12. As we read it, the shop must display its own license and a signed license for each practitioner with a current photo of the licensee, and post a list of all services performed with the charge for each (rule text). Your attorney or the Board can tell you exactly what applies to your shop.
That rule is about the shop, and it is a good guide for the website. The price list posted at the counter should match the price list online, down to the numbers. A client who sees one price on the site and another on the wall remembers it, and so does a reviewer. We build the price page from the same list you post in the shop.
We do not claim anything about your licenses for you. If you want a line about licensed stylists on the site, the licenses have to be current and in your hands first.
Walk-ins
Walk-in or appointment, written down once
The barbershop line
Many barbershops take walk-ins and show a wait time. The site can say "walk-ins welcome, usually a 30 minute wait on Saturdays" only if you update it. We build a small field you change from your phone, so the number is not a month out of date.
The salon line
Color, extensions and treatments need a consult and a longer slot. The site says which services need an appointment, how far ahead you book and what a deposit covers.
No-shows and late arrivals
One short paragraph: how long you hold a chair, what happens after a late cancel and whether a deposit is returned. It is easier to say it on the booking page than at the counter.
Gift cards and retail
Gift cards and products people can buy without a visit
A holiday gift card or a bottle of the shampoo your stylist recommends is a sale that does not need a chair.
Gift cards online and at the counter
A card bought on the site can be redeemed at the register. We set it up through an online store tied to your point of sale, so the balance is the same in both places.
Retail the stylist recommends
The few products your team really uses go in a small shop, each with a note from the stylist who recommends it. Do not list a catalog of everything a distributor sells.
Pickup in the shop
Orders can be picked up at the next visit, with no shipping to set up. A client who comes every six weeks collects the order then.
Search
Showing up on Google and Google Maps as a salon or barbershop
Most new clients search "barber near me" or "hair salon" with a nearby street in mind. The map listing is your front window.
The right category and real name
Hair salon, barber shop and beauty salon are different Google categories. Pick the one that fits, use the shop's real name, and keep the hours, holiday hours and phone number matching the site.
Photos from the chairs
Recent photos of cuts, color work and the shop go on the profile and the site. A client choosing between three shops looks at the pictures first.
One page per service, one page for where you are
Men's cuts, kids' cuts, color, balayage, braids and beard trims each get a page with prices and photos. You need one page for the neighborhood you work in, and no copies for every town around you. Our local SEO checklist explains why.
Reviews that name the service
Ask clients after a good visit. Do not offer a discount for a five-star rating; the FTC rule on reviews bars incentives that depend on whether a review is positive or negative.
Tools
Tools that fit a shop with a busy front desk
These come from systems we build for restaurants and contractors. The demos run on their sample data, and each shows the idea you would get for a shop.
Calls while hands are busy
A stylist with color on their hands cannot pick up. We build AI phone answering that answers hours and prices and passes booking questions to a person. The demo is a sample walkthrough from a restaurant, not a live system for a salon.
A client list with call-backs
The customer sales board keeps a list of people to follow up with, such as a client who has not been in for ten weeks. It uses sample customers.
Chair rental and staff hours
If stylists work shifts, the employee time clock records hours from their phones. Booth renters who pay by the week are a different arrangement and do not need it.
Try it
Try the AI phone answering
Follow sample calls as an AI assistant takes a pizza order, answers a question and passes a call to a person.
Questions
Salon and barbershop website questions
Do we have to show our prices on the website?
The state rule is about a price list posted in the shop. Putting it online is your choice, and it helps, because clients decide before they walk in. If you do, it should match the list on the wall.
We already pay for a booking app. Why do we need a site?
The app takes the booking. It does not do much to introduce your team, show your work under your own name or appear when someone searches your shop. The site does those jobs and hands people to the app.
Do we need a separate page for every town nearby?
No. One page for where the shop is, with a map and parking, plus a page for each service. Pages for towns where you have no shop add little for a client and little for Google.
Can stylists post their own work on the site?
Yes. Each stylist sends photos to a shared folder or a form, and you approve before they go up. That keeps the work current without handing out a login to the whole team.
Next step
Tell us how clients book today
Send your site, your booking app and the stylists you want shown. We reply with a written proposal for the team pages, the price list and the gift cards.