Industry
An electrician website that sorts panel upgrades, EV chargers and generator jobs from the small repairs
Electrical work splits into quick repairs, planned installs and permit jobs, and each draws a different caller. We build websites for New Jersey electrical contractors that give panel upgrades, EV chargers and standby generators pages of their own, collect a photo of the panel with the request, and show your business permit number where the state asks for it.
- Install pages
- Panel, EV charger, generator
- Request form
- Photo of the electrical panel
- Permit wording
- Business permit number shown
- Based in
- Cedar Grove, NJ
Request form
A request with a panel photo, so the first call is about the job
Most install quotes depend on what is already in the house. A homeowner who sends a picture of the open panel door, which shows the amperage and the brand, saves the estimator a first visit just to look.
The form changes with the job. An EV charger asks where the car parks and how far that is from the panel. A generator asks for the fuel and the size of the house. A flickering light asks which rooms and how long it has been happening.
Requests arrive as a short email with the photos attached. Try the quote request demo, which shows that flow for a home repair company.
Job pages
The installs that deserve their own page
Each of these is a search by itself, with a customer who is comparing contractors before calling.
Panel upgrades
Why a house outgrows its panel, what a service upgrade involves, how long the power is off, and what the utility does. A photo set of a finished upgrade, with the old panel beside the new, shows the work.
EV charger installation
The chargers you install, what the home needs to support one, and a "starts at" figure only if the company can hold it. Panel capacity and the run to the garage change the final number.
Standby generators
Whole-house and partial-circuit options, the transfer switch, and the permits involved. A page like this can be featured when a big storm is forecast, using the weather-alert method from the storm-ready Google ads demo.
Lighting, rewiring and troubleshooting
Recessed lighting, outdoor circuits, old wiring and tripping breakers each answer a different search. Keep them as short pages with a form.
Commercial work
A separate page for offices, shops and property managers, with the buildings you serve and how scheduling works.
Permits and safety
Explaining permits and inspections, and what to do in an emergency
Homeowners are often unsure who pulls the permit and what the town checks. A short page walks through it from the contractor's side, as your company handles permits and inspections. When an electrician does the work, the municipal permit must be signed and sealed by the New Jersey licensed electrical contractor, according to the Division of Consumer Affairs' consumer brief on hiring contractors.
The site also carries a short safety block. If someone smells burning, sees sparking or smoke, or sees a downed line, the block tells them to leave the area and call 911 or the utility. It gives no instructions for doing wiring work, and it does not suggest anything a licensed electrician should do.
The permit page and the safety block are written from a conversation with you, so they match how your company handles permits and what you tell customers.
Permit number
What New Jersey expects in electrical contractor advertising
Under N.J.A.C. 13:31-1.5, business correspondence, stationery and advertising have to show the contractor's name, the words "Electrical Contractor business permit number" or "Electrical Contractor Bus. Permit #" followed by the number, and the business address of the qualifying licensee, including a street name and number. A licensed contractor whose name, address, license number or permit number appears in an ad is presumed to have approved it and is personally responsible for what it says.
We treat a website as advertising, so that wording goes in the footer of every page and on the pages for each job. The same consumer brief says licensed electrical contractors acting within the scope of their profession are not required to register as home improvement contractors. If you also do work outside the license, such as finish carpentry or remodeling, see our contractor websites page for how that is handled.
The Board of Examiners of Electrical Contractors and your own attorney, not us, have the final say on how this wording appears on your site.
Search
Showing up on Google and Google Maps for electrical work
Electrical searches name the job more often than the trade, so the job pages do much of the work.
EV charger and panel pages reach planners
Someone buying an electric car searches for installation before they search for a company. A page that answers the cost and permit questions gets found in that search.
A Business Profile set to your service area
An electrician who works at customer homes can hide the shop address and list service towns. Keep the real business name only, with no keywords added.
Photos of finished work
Before-and-after panel photos on the profile and on the site show the same work in both places. Our local SEO service lists what we set up.
Electrician Google Ads, split by job
Ads for generator installs can run before storm season, and ads for EV chargers all year, each sending clicks to its own page. That is Google Ads work. Local Services Ads are a separate Google product with their own screening, and we do not promise to set them up.
Tools to try
Tools an electrical contractor can try
We have no electrician in our portfolio. These demos show the same ideas with another trade or sample data.
Project cost estimator
A few answers produce a range for the job. The sample uses roofing and windows, so see the estimator as the idea behind an EV charger or panel range.
AI phone answering
The receptionist we build answers when the office cannot and sends a text summary. The walkthrough uses a restaurant sample, and it is not running for an electrician.
Customer board and time clock
Track quotes from new to won on the customer sales board, and log crew hours from phones with the employee time clock.
Try it
Try the quote request with photos
Ask a sample home repair company for a quote in five short steps, add photos, and see the email the owner gets.
Questions
Questions electricians ask first
What number goes on the website?
The rule asks for the contractor's name, the business permit number with its label, and the qualifying licensee's address with street name and number. Those go in the footer and on job pages.
Can the site show EV charger prices?
A "starts at" line for a standard install is fine if you can stand behind it. Panel capacity and the distance to the garage vary, so the form asks for a panel photo and the amperage before you quote the final number.
Can we have a generator page that gets featured before storms?
Yes. It can sit behind a storm notice and an ad schedule that switch on with the forecast, the same way a roofing site handles storm weeks. The company decides when it is taking those calls.
Should the site tell people how to fix electrical problems?
No. The safety block says to leave the area and call 911 or the utility for sparking, burning smells or downed lines, and sends everything else to a licensed electrician. That keeps the page useful without turning it into wiring advice.
Next step
Tell us which jobs you want more of
Send your current site and the installs you do most. We reply with a written proposal for the job pages, the panel-photo form and your permit wording.