Websites
A new website that shows your work and makes it easy to call you
We design and build websites for local businesses: a page for each service you sell, photos from real jobs, and a phone number and request form that are easy to use on a phone. We also redesign sites you already have and point every old page address at its new page, so people who find an old link on Google still land in the right place.
- Covers
- New sites and redesigns
- Pairs with
- Showing up on Google
- Meetings
- In person in North Jersey
- Based in
- Cedar Grove, NJ
Scope
Where web design ends and web development begins
On this site, web design means a marketing site: pages that explain what you do, show your work and get a visitor to call or send a request. Most contractor, roofer and local service sites are this kind of project.
When the site has to calculate a fare, take bookings into a calendar or send leads into a customer list (CRM), the job moves to custom web development. Each of those features is built and tested on its own, which is why that work is priced separately.
AA Flooring and Design shows where the line sits. The flooring and remodeling contractor needed a site led by photos of its own jobs, in-depth pages for its main trades and a free-estimate form. None of those pieces needs a custom feature.
Structure
The pages a service business site is built from
One page per service
Roof replacement, repairs and gutters each get their own page, title and description, so Google has one clear page to show someone searching for gutter work.
Area pages with something to say
Pages for the counties or towns you actually serve, each with something specific about the work there. An area with nothing of its own to say gets no page. Our Bergen County page works through the choice between one county page and a page per town.
Project gallery
Photos from your own jobs, labeled with the service and the town. The Jersey All Construction gallery has a before-and-after slider, so a visitor can drag between a space before the remodel and after it.
A request form that fits the job
A short form that asks only for what you need to quote. On Zubar Roofing the visitor picks a project type, so each estimate request already says what kind of job it is.
Tap-to-call in the header
Your number sits at the top of every page as a link that dials on a phone, so nobody has to scroll for it or copy it by hand.
An about page with checkable details
Who runs the business, the towns you cover, and the license, registration and insurance details you want shown, written exactly as you give them to us.
Content
Who writes the words and supplies the photos
We draft the copy after a call where you walk us through your services, the areas you cover and the questions customers ask before they hire you. You review every page and correct anything about the trade we got wrong. For Sanabel Children's Fund we wrote the copy that explains the fund's mission to donors.
Phone photos from real jobs work well when they are sharp and taken in daylight. Before the build we send a list of the shots each service page needs. We do not use stock photos to stand in for your crew or your finished work.
Redesigns
Refresh the current site or rebuild it
A dated site does not always need replacing. Our post on 5 signs your website needs a redesign is a quick self-check. When a rebuild changes page addresses, each old one gets a redirect: an instruction that sends visitors and Google on to the matching new page.
| Refresh the current site | Rebuild it | |
|---|---|---|
| Fits when | Refresh the current siteThe pages and platform are sound, but the design looks dated or the phone number is hard to find | Rebuild itThe site is slow, hard to edit, missing services you sell, or tied to a platform or developer you want to leave |
| What changes | Refresh the current siteLayout, type, colors, photos and calls to action | Rebuild itPlatform, page structure, copy and design |
| Old URLs | Refresh the current siteUsually stay as they are | Rebuild itEach one mapped to a new page with a permanent redirect |
| Main cost driver | Refresh the current siteHow many page templates need restyling | Rebuild itHow many pages need writing and moving |
| Search traffic | Refresh the current siteLittle risk, since URLs and content mostly stay | Rebuild itHandled through the redirect map and a check in Google Search Console after launch |
Relaunch
Moving search traffic from the old site to the new one
- 01
Inventory the old site
We list every page address on the current site and pull the pages that get clicks from Google Search Console, Google's free report on how a site does in search, so we know which addresses matter most.
- 02
Map each address
Every old URL points to its closest replacement on the new site, so someone who searched for gutter repair still lands on a gutter page.
- 03
Review on a preview link
The new site runs at a private address while the old one stays live, so customers never hit a half-finished page.
- 04
Launch and redirect together
The domain switches to the new site and the redirects go live at the same moment.
- 05
Check Search Console
After launch we submit the new sitemap, watch Search Console for broken links and pages that drop out of the index, and fix each one.
Try it
Try the quote request with photos
Ask a sample home repair company for a quote in five short steps, add photos, and see the email the owner gets.
Work
Marketing sites we have designed
Each one is built around the one thing the business most wants a visitor to do: book a roof inspection, ask for an estimate, place an order or make a donation.
Nonprofit2024
Sanabel Children's Fund
Memorial website for a children's education nonprofit, with online donations. Offline as of October 2026.
FlooringWylie, TX · 2026
At Home Flooring Solutions
Rebuilt website for a Wylie, Texas flooring showroom, with a page for every floor type and nearby city and a free estimate form.
General contractorNew Jersey · 2026
Jersey All Construction
Website for a New Jersey remodeler, with a page for each service and county, a project gallery and estimate requests that land in the inbox.
RoofingGarfield, NJ · 2026
Tri-State Roofing and Chimneys
Rebuilt roofing and chimney website for a Garfield contractor, with a quote form that already knows the job and a hub for every New Jersey county.
RoofingClifton, NJ · 2026
Zubar Roofing & Exterior Systems
Rebuilt website for a Clifton roofer, built around a written roof assessment, with forms that sort leaks from replacements and an alert when someone taps to call.
PizzeriaClifton, NJ · 2026
Alaeddin's Pizza
Rebuilt website for a Clifton halal pizzeria: the full menu, a page for each specialty pie and nearby neighborhood, and a Spanish version.
CleaningBergen County, NJ · 2026
Robo Facility Services
Website for a new Bergen County cleaning company, with one path for building managers, one for homeowners, and a page for each service and town.
Flooring and remodelingNorthern NJ and lower NY · 2026
AA Flooring and Design
Photo-led website for a flooring and remodeling contractor in northern New Jersey and lower New York, with a work gallery and a free estimate form.
Dog trainingNorth Texas · 2026
Superior Protection Dogs
Rebuilt website for a North Texas protection dog business, with buyer guides, breed pages and an inquiry form that reaches the owners right away.
Want something like this for your business? The proposal lists every page and feature with its price.
Questions
Questions about a new site or a redesign
Is a redesign cheaper than a new site?
A refresh that keeps the pages and platform usually is. A full rebuild costs about the same as a new site, plus redirect work that grows with the size of the old one. Either way, page count and who writes the copy drive the price: a ten-page site where you supply the text is a smaller job than a forty-page site we write from scratch. Our guide to website costs in 2026 walks through the ranges.
What decides how long a new site takes?
Mostly the content. The proposal sets a schedule from the page count and from how quickly you can review drafts. Photos and copy approval are the pieces we wait on, so gathering them early is the simplest way to launch sooner.
Can the redesign keep my logo and colors?
Yes. A redesign can keep both and change everything around them. We need the logo as an original file, such as an SVG, AI or EPS, or a large PNG, because a small image saved from the old site looks blurry on a sharp phone screen.
Is search set up at launch, or is that extra?
The basics come with every site: a unique title and description per page, structured data (code that hands Google your business name, phone and hours), a sitemap that lists every page for Google, and a connected Search Console account. Ongoing work to show up in the map results and for competitive searches is local SEO, which is a separate service.
How do changes work once the site is live?
Send them by email or phone. Text edits, swapped photos and an extra service page are quick to make on a site we built. Larger additions, such as a new section of the site, are scoped and quoted in writing before work starts.
Next step
Send us the site you have now
Share your current web address, or a list of your services if you don't have a site yet. We reply with what we would change and a written proposal.