Industry
A therapy website that feels calm, says who you help and keeps clinical details off the form
A person looking for a therapist is often nervous, and the website is the first thing they judge you by. We build sites for New Jersey therapists and counselors that say who you work with and how, list your fees and insurance plainly, include a crisis block on every page, and ask only for contact details in the inquiry form.
- Inquiry form
- Name and contact only
- Crisis block
- 988 and 911, every page
- Telehealth
- Only states you are authorized in
- Based in
- Cedar Grove, NJ
Inquiry form
An inquiry form with nothing clinical in it
Someone reaching out for therapy should not be asked to describe a diagnosis, a medication or a history in a web form. The form asks for a first name, the best way to reach them and whether it is safe to leave a voicemail or a text. That is all.
Anything else is a conversation for the first call or for your own secure intake portal. If you already use a scheduling or intake system, the website links to it and does not try to replace it. We do not collect clinical information on the marketing site at all.
Crisis block
A fixed crisis notice on every page
A therapy site will be read by someone in the middle of a bad night, whether or not they are a client. Every page carries a short fixed block: call or text 988, the 988 Suicide and Crisis Lifeline, or call 911 for an emergency. It sits in the footer on desktop and under the booking button on a phone.
It is not styled as a banner to dismiss, and it does not change from page to page. We would not set up an AI receptionist on a therapist's crisis line. A call that may involve a safety concern should reach a person, or the crisis lines above, and a script should never be what answers it.
Practice pages
Pages that help the right clients choose you
Therapy is a close match between two people, so the pages work best when they let the right clients self-select.
Specialty pages written by the clinician
Anxiety, couples work, grief, teens, trauma or parenting: a page for each area you actually see clients for, in your voice. A clinician writes or approves the text, and we shape it into a page.
Fees, insurance and sliding scale
The session fee, the plans you are in-network with, the policy on out-of-network receipts and any sliding-scale spots. Putting it on the page spares a visitor from having to ask.
Your license, plainly
The credential you hold, your license number if you choose to show it, and, if you want one, a link to the state's license lookup so a visitor can check it themselves.
Accessibility
Readable type, good contrast, captions on any video and forms that work with a keyboard and a screen reader. The U.S. Department of Justice applies the ADA to websites, and a therapy site should work for people with disabilities.
New Jersey rules
Testimonials and advertising: the rules that apply to two licenses
Two New Jersey boards address testimonials directly. For psychologists, N.J.A.C. 13:42-9.6 governs them. For marriage and family therapists, it is N.J.A.C. 13:34-9.7. As we read both, a testimonial has to rest on the speaker's own knowledge or experience, such as having been the practitioner's client, and the licensee must get a signed, notarized statement and release from the speaker before using it. The marriage and family therapy rule also requires a notice that compensation was provided if the practitioner paid the speaker.
Those two rules are all we have read. We did not review the rules for social workers, professional counselors or any other license, so we make no statement about them. If your license is one of those, read that board's own rule text with your counsel and we build to the wording you settle on. This is our plain reading of two rules, not legal advice, and the final wording is for you and your counsel. Many therapists skip testimonials entirely, which sidesteps the question.
The privacy and Google Ads limits that apply to health practices are explained on the dentist page. We do not describe a therapy website as HIPAA compliant, and the practice and its adviser decide how it meets its own obligations.
Telehealth
Which states you list for video sessions
Video makes it easy to forget where the client is sitting. A New Jersey license is a license to practice in New Jersey.
| What the page says | What it avoids | |
|---|---|---|
| New Jersey clients | What the page saysIn-person and video sessions, with the office address and hours | What it avoidsImplying you are available to anyone who finds the page |
| New York or Connecticut clients | What the page saysOnly a state where you are licensed or otherwise authorized to practice, named on the page | What it avoidsSuggesting a New Jersey license alone covers a client in another state |
| A client traveling | What the page saysYour policy, as you write it with your counsel | What it avoidsPromising availability the license does not support |
The list of states on the site is your list. We do not add one that you have not told us you are authorized to practice in.
Search
Showing up on Google and Google Maps for therapy searches
Searches such as "therapist near me" and "anxiety counseling in Montclair" go to the map first.
The profile and your address
Google's business profile rules decide when an address shows. A clinician who works from a home office or only by video should read them before choosing what to show.
Specialty and town pages that are honest
A page for each issue you treat and one for each office town give Google real things to match. Local SEO for a therapist avoids making many near-identical pages that only change the town name.
Reviews and your replies
Replying to a review in public can reveal that someone is a client. Many therapists post a short, general thank-you or no reply at all, and decide that with their counsel. Our Google Business Profile guide covers the rest.
Ads with limits
Google lists health among the sensitive categories where advertiser-built audiences are restricted (its policy), so we plan Google Ads for therapy as search ads on carefully chosen terms. We tell you plainly if a keyword looks likely to be refused.
Tools
Which of our tools fit a therapy practice
Very little of our tool list belongs on a therapy site, and we would rather say that than pad the page. The one that applies to everyone is the website speed test: paste in your current address and see how it loads on a phone, where many people will first read it.
The value is a clear, calm website and a map listing that sends the right people to it.
Try it
Try the website speed test
Type in any website and see how fast it loads on a phone, with the biggest fixes explained in everyday words.
Questions
Therapy website questions
Can I put client testimonials on my website?
Psychologists and marriage and family therapists in New Jersey need a signed, notarized statement and release first, and the family therapy rule has a paid-speaker notice. Some practices decide it is not worth the process and point to Google reviews instead.
Can I see clients in New York or Connecticut by video?
That depends on whether you are licensed or otherwise authorized to practice in the state where the client is, under that state's rules, and not on where you sit. Ask your licensing board or counsel before listing it. The site lists only the states you tell us you are authorized in, and says nothing that suggests a New Jersey license reaches further.
What does the site say to someone in crisis?
A fixed block on every page points to 988 and 911. It is the same wording everywhere, so nobody has to hunt for it, and it stays out of the way of the rest of the page.
Can you set up an automatic phone answering service for my practice?
We build AI phone assistants for businesses, but we would not recommend one for a therapist's main line. A voicemail with the crisis numbers in the greeting, or a person, handles the first contact better.
Next step
Tell us who you work with and where you are licensed
We read your current site, then reply with a written proposal for the inquiry form, the crisis block and the Google Maps listing.