Industry
A landscaping website that sorts weekly lawn customers from patio and planting jobs
A homeowner who wants the grass cut every Thursday and a homeowner who wants a new patio are two different buyers, and they should not fill out the same form. We build websites for New Jersey landscapers and lawn care companies that give each one a path, take yard photos with the request, and follow your year from spring cleanup through the first snow.
- Two paths
- Recurring care and one-time installs
- Four seasons
- Cleanup, mowing, leaves, snow
- Yard photos
- Sent with the request
- Based in
- Cedar Grove, NJ
Two buyers
Weekly lawn care and a new patio are different sales
Recurring work is won on reliability and a fair monthly price. Installs are won on photos of finished yards and a site visit. One page that tries to do both usually does neither well.
| Recurring care | Design and install | |
|---|---|---|
| What the customer asks | Recurring careHow often, what day and what it costs per visit or per month | Design and installWhat it could look like, what materials you use and how long it takes |
| What the page shows | Recurring careService list, visit frequency, the towns on your routes | Design and installA gallery of finished yards with the town, the materials and what was there before |
| What the form asks | Recurring careAddress, lot size, how often and any gates or dogs | Design and installAddress, what they want built, rough dimensions, photos and a timeline |
| What happens next | Recurring careA price by phone or text, often without a visit | Design and installA site visit and a written proposal |
Each path ends in its own form, so a sign-up for mowing never lands in the pile of design requests.
Yard photos
A request form that arrives with the yard attached
Most of a lawn quote is lot size, slope and obstacles, and most of an install quote is access, existing grade and what has to come out first. A few photos and a rough measurement answer more than a paragraph of description.
Our quote request with photos demo walks through the style of form we build: one question at a time, photos shrunk on the phone so they send on a weak signal, and an email to the office with the answers and pictures together. The sample company in it is a home repair business, and a landscaping version would ask the questions in the list here.
Snow removal
Snow contracts that close when your routes are full
A plow route holds a fixed number of driveways before the last stop gets cleared at noon. The site should stop selling contracts before that happens.
- 01
Per-push and seasonal side by side
One page lays out a charge each time you plow and a flat price for the season, so a homeowner can see how many storms it takes for the seasonal contract to cost less.
- 02
Towns you actually reach
The sign-up asks for the address first and tells anyone outside your routes right away, instead of taking a deposit for a driveway you cannot reach.
- 03
A "routes full" switch
When a route fills, you flip a switch and the form changes to a waitlist. The same switch can pause the ads described below.
- 04
Winter-storm ads
The storm-ready Google ads demo uses a roofing company as its sample. A snow-removal version works the same way: a weather warning for your towns turns on the ads, and they pause when the route is full or the storm passes.
Crews and customers
The back office a landscaping crew actually needs
Crews start at different yards each day, and the owner has to know who arrived where. The employee time clock demo shows a crew clocking in at a job site with a weekly timesheet that flags overtime. A custom version can add job sites for each route.
Recurring customers are a list, not a pipeline: who gets mowed which day, who pays monthly, who skipped the last visit. The customer sales board shows the lead side of that, from first call to signed job. Both are samples with made-up people, and both point to custom software projects built around how your office works.
Search
Showing up on Google and Google Maps for yard work
Landscaping searches are local and seasonal: "lawn care in" a town, "patio installer" near me, "snow plowing" once the forecast turns.
One page for each kind of work
Lawn maintenance, cleanup, patios and walls, planting, irrigation and snow removal each get a page with their own photos. A search for a retaining wall should not land on a page about mowing.
Service area, not a street address
You work at the customer's property, so the Business Profile can hide the address and list the towns you serve. The same towns belong on the site.
Photos by season
A spring cleanup photo in April and a leaf-removal photo in October keep the profile current. Photos with the town in the caption tie the work to the places you want to be found.
Reviews you ask for honestly
Ask finished customers for a review in your own words and never offer a reward for a good one. The FTC's consumer reviews rule bans fake reviews and incentives that depend on a review being positive, and our local SEO page explains the rest of what we set up.
NJ rules
What New Jersey expects landscapers to show
The Division of Consumer Affairs' consumer brief on hiring contractors says a landscaper who only mows lawns and trims shrubs does not have to register as a home improvement contractor, while planting flowers, shrubs or trees or laying sod to establish a lawn does require it. Patios, driveways and fences are named in the state's definition of a home improvement (N.J.A.C. 13:45A-17.2). A registered contractor has to show the registration number on advertisements distributed in New Jersey (N.J.A.C. 13:45A-17.11), and our contractor websites page covers how we place it.
Fertilizer is its own rule. The state's fertilizer law (P.L. 2010, c. 112) requires professionals who apply fertilizer to turf to be certified, or trained under a certified applicator, and Rutgers runs the certification through its ProFACT program. List fertilizing only if your crew meets that requirement, and check current requirements with ProFACT. Weed control and insect products are pesticide work with advertising limits of their own, which the pest control page explains. Tree removal and pruning are regulated by a different board, covered on the tree service page.
Whether your mix of work needs a registration number, and what your ads and contracts must say, is for the Division of Consumer Affairs and your attorney to decide, not for us.
Try it
Try the quote request with photos
Ask a sample home repair company for a quote in five short steps, add photos, and see the email the owner gets.
Questions
Questions landscapers ask before a proposal
Can customers book weekly mowing without calling?
They can request it online with an address and lot photo, and you confirm a price and a day by text. Charging by card on a schedule is a larger build, and we would plan it with your billing method.
Can the site stop taking snow plow sign-ups when I am full?
Yes. A switch changes the sign-up form to a waitlist and can pause any snow ads tied to the same route.
Do I show my home improvement number if I only mow?
Under the Division's consumer brief, mowing and trimming alone do not require registration, while planting or laying sod does, and patios and driveways are named in the home improvement definition. If your work includes those, the number belongs on the site. Check your own mix of work with the Division.
I have commercial and HOA accounts too. Do they get a page?
Yes, if they are a real part of the business. A property manager wants a different page than a homeowner: service frequency, insurance paperwork on request, and a contact for bids.
Next step
Tell us how the year looks for your crews
Send your current site, the towns on your routes and whether lawn care or installs pay the bills. We reply with a written proposal.