Restaurant ordering
Let customers order online from your own website, with no commission per order
We set up ordering on your own website. Customers pick from your menu, pay by card and choose pickup or delivery, and the ticket lands in your kitchen. No commission comes off those orders. Card processing fees still apply, so the worked example below puts both costs in dollars.
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Concept · sample data
- Commission per order
- None
- Card fees
- Paid to your own payment account
- Order types
- Pickup, delivery, scheduled
- Runs alongside
- DoorDash, Uber Eats, Grubhub
Try it
Place a sample order
A made-up pizzeria running the same steps we set up for restaurants: sizes and toppings, pickup or delivery, checkout, then the receipt and the kitchen ticket.
Online ordering
Sample menu
Nothing is charged or sent
Tap any dish to start an order
Demo Kitchen
A made-up pizzeria with made-up prices
- Open 11:00 AM to 10:00 PM ET
- Pickup about 20 min
- Delivery from $2.99
Pizza
Cheese pie
Thin, hand-stretched round pie with plum tomato sauce and whole-milk mozzarella.
from $17.00Vegetarian
Margherita pie
Fresh mozzarella, crushed plum tomatoes, basil and olive oil.
from $19.50Vegetarian
Grandma pie
Square, thin and crisp, with mozzarella under the sauce and garlic on top.
from $16.00Vegetarian
Cheese slice
One slice from a 16" round pie.
from $3.75Vegetarian
Hot subs
Chicken parm hero
Breaded cutlet, marinara and melted mozzarella on a seeded Italian roll.
from $11.00
Meatball parm hero
Meatballs, marinara and mozzarella, baked until the cheese bubbles.
from $10.00
Cheesesteak
Thin-sliced ribeye griddled with your choice of cheese on a long roll.
from $11.50
Salads
Caesar salad
Romaine, shaved parmesan, croutons and Caesar dressing.
from $7.50
Garden salad
Mixed greens, tomato, cucumber, red onion and shredded carrot.
from $6.50Vegetarian
Sides
Garlic knots
Pizza dough knots brushed with garlic, olive oil and parsley, with marinara.
from $5.00Vegetarian
Mozzarella sticks
Six breaded sticks with a side of marinara.
$9.50Vegetarian
Buffalo wings
Bone-in wings tossed in sauce, served with celery.
from $15.00
Drinks
Canned soda
12 oz can.
$2.00
2-liter soda
For the table.
$4.50
Bottled water
16.9 oz bottle.
$2.25
Want this working on your own site? Tell us how your business runs today.
Worked example
The math on 200 orders a month
Take a restaurant whose regulars place 200 orders a month through DoorDash, averaging $40 before tax and tip. That is $8,000 in food sales. On the Plus plan, DoorDash lists a 25% commission on delivery orders and 6% on pickup orders, charged on the order subtotal, and says the commission covers card processing.
Move those orders to your own site and the commission goes away, but the card processor still takes its cut. At Stripe's standard US card rate of 2.9% plus 30 cents per charge, $8,000 across 200 orders costs $292 in fees.
For delivery, the app would have charged $2,000, which leaves $1,708 with you. That commission also paid for the driver, though. On your own site you pay your own drivers or a courier per trip, and that comes out of the $1,708.
For pickup, the app would have charged $480, so the difference is $188 a month. The saving is smaller, but pickup regulars are the easiest to move, because they already walk up to your counter.
The ordering software and hosting are not in these numbers. Put their monthly cost against the gap for your own order count before you decide.
Trade-offs
Delivery apps next to your own ordering page
| Delivery app | Your own site | |
|---|---|---|
| New customers | Delivery appPeople browsing the app see you beside other restaurants | Your own siteMostly people who already know you, plus searches for your name |
| Cost per order | Delivery appCommission set by your plan | Your own siteCard processing fee |
| Drivers | Delivery appSupplied by the app | Your own siteYour staff, or a courier paid per trip |
| Customer contact details | Delivery appThe app decides what it shares | Your own siteYours, with every order |
| Menu prices | Delivery appSet by you, with the commission to cover | Your own siteSet by you, with no commission to cover |
| A wrong or late order | Delivery appThe customer contacts the app's support | Your own siteThe customer calls you |
You do not have to pick one. Keep the apps for reach and send regulars to your own site, where each repeat order costs less.
Repeat customers
Moving regulars from the apps to your site
The apps do one thing well that your website cannot: they put you in front of hungry people who have never heard of you. Keep that. The goal is to move the second and third orders, from people who already like your food, onto your own page.
Most of that work happens at the counter and in the bag. Print the order link and a QR code on receipts, menus and a card in every pickup order, and put the same link in your Instagram bio. Give people a reason to switch, such as a free side on their first direct order or a lower price than the app. When regulars call, tell them they can order online next time.
Add the order link to your Google Business Profile as well, so people who search your name can order from you before they reach an app listing. Our local SEO work covers the rest of that profile, and the local SEO checklist shows what to fix first.
Setup
Setting up ordering and testing it with a real card
- 01
Menu intake
Send the current menu, prices, add-ons, hours and any food photos you have. A clear photo of the printed menu is enough to start.
- 02
Payments
You open a processor account in the business name, or connect the one you already use.
- 03
Kitchen setup
We agree on where orders show up: a printer, a tablet or the POS. Then we set prep times, pickup hours and delivery zones.
- 04
Test orders
We place real orders with a real card, check that each ticket reaches the kitchen, then refund them.
- 05
Launch
The link goes on your website, Google listing and social accounts, and counter staff learn how to point callers to it.
Questions
Questions about ordering on your own site
Do card processing fees still apply?
Yes. Every card payment carries a processor fee, at the counter or online. What goes away is the app commission, and the worked example above puts the two side by side.
Can we keep DoorDash, Uber Eats and Grubhub running?
Yes. Your ordering page runs alongside the apps, and your app contracts stay as they are. If tablets from several apps crowd the counter, a POS may be able to pull those orders into one queue, depending on what each app supports.
We have no delivery drivers. Can we still offer delivery?
Start with pickup only, which needs no drivers. For delivery, you can send your own staff within a set radius, or book a courier that charges per trip, such as DoorDash Drive or Uber Direct. We set delivery zones and fees with the cost of each trip in mind.
Can we export the customer list and contact our regulars?
Yes. Each order record holds the customer name, phone and email, and the list exports to a spreadsheet or an email tool. Add a sign-up box at checkout so customers agree to hear from you, because marketing texts in particular need that permission first.
What decides the cost of an ordering setup?
Menu size and the number of add-ons, whether you need delivery zones, how orders reach the kitchen, and whether ordering goes into a new restaurant website or one you already have. The proposal prices each part separately. For general website price ranges, see our website cost guide.
Next step
Run this math with your own orders
Send your monthly order count, average ticket and current app plan. We reply with the same calculation for your restaurant and a proposal for the ordering setup.