Industry
An HVAC website that gets the no-heat and no-cooling calls to a person who can send a truck
Heating and cooling calls come in bursts: the first 90-degree week, the first hard freeze. We build websites for New Jersey HVAC companies that put a phone number under the thumb of a homeowner with a dead system, give furnace, boiler, central air and mini-split work their own pages, and carry your master HVACR license wording where the state expects it.
- Calls
- No heat, no cooling, tune-ups
- Request form
- Photo of the unit data plate
- License wording
- Footer and service pages
- Based in
- Cedar Grove, NJ
Service request
A request form that tells the dispatcher what is broken
"My AC is not working" sends a technician out blind. A form that asks which kind of system it is, how old it is and what it is doing lets the office book the right person with the right parts on the truck.
The most useful field is a photo of the data plate, the sticker on the unit that lists the make, model and serial number. It tells the office the age and the equipment before anyone drives out. Homeowners can take it on a phone while standing at the unit.
Each request lands in the office email or a shared sheet as a short summary with a button to call the homeowner back. The quote request demo shows that flow with a home repair company as the sample.
Two peaks
The July call and the January call are not the same visitor
Heating and cooling each have a rush, and the site works differently in each.
| Hot spell | Cold snap | |
|---|---|---|
| What people search | Hot spellAC not cooling, AC repair near me, new central air | Cold snapFurnace not working, boiler repair, no heat |
| What the top of the site says | Hot spellA short banner that you are booking cooling repairs, with the number to tap | Cold snapA banner for heating repairs, with what to check before calling and the number to tap |
| What the form leads with | Hot spellCooling selected, outdoor unit photo | Cold snapHeating selected, with boiler or furnace as the first choice |
| What the ads do | Hot spellCooling ads run in the towns you cover while the forecast is hot | Cold snapHeating ads run when overnight lows drop, and pause once the schedule is full |
The banner-and-ads idea is the one in the storm-ready Google ads demo, which uses a roofer as its sample. For HVAC the trigger is a temperature forecast instead of hail.
Pages
A page for each system and each job you want calls for
Only list work your company does. Each page covers one job, with photos from your own installs.
Heating pages that match New Jersey homes
Many older homes here heat with a boiler and radiators, not a furnace and ducts. A boiler repair page and a furnace page with different photos and different questions do better than one "heating" page.
Central air, heat pump and mini-split
Mini-splits and heat pumps are what homeowners ask about when a house has no ducts or an old system needs replacing. Each gets a page saying what the job involves and how long it takes.
Replacement cost, explained without a made-up price
A page on what moves the price of a new system: home size, duct condition, efficiency and installation difficulty. A range is useful only if you can honor it. The project cost estimator demo is the same idea, with roofing and window sample prices.
Maintenance plans
A plan page lists exactly what each visit covers, how many visits a year, and what the member price is, with a sign-up form. Renewals are easier to track on a customer board than in a paper folder.
Rebates and financing, dated
Utility and state rebates change. If the site mentions one, the page carries the date you last checked it and links to the program. Leave the page off until someone at the company owns keeping it current.
License wording
What New Jersey expects in HVACR advertising
New Jersey licenses master HVACR contractors through the State Board of Examiners of Heating, Ventilating, Air Conditioning and Refrigeration Contractors. Under N.J.A.C. 13:32A-5.1, all advertising has to include the master HVACR contractor's name and the words "Master HVACR contractor license number" or "Master HVACR contractor Lic. #" followed by the number. The same rule requires a fixed notice in all advertising when more than a third of the HVACR work is subcontracted this year or was last year, and presumes the contractor approved any ad that carries their name, office address or license number.
We treat the website as advertising, so the footer of every page and each service page carries the wording. The state's definition of a home improvement does not apply to work required to be performed by a licensed master HVACR contractor, which makes the HVACR license the number to show.
That board and your own attorney, not us, decide the exact wording, and we change the site to match.
Search
Showing up on Google and Google Maps for heating and cooling
HVAC searches are local and urgent. Four things decide whether a company appears.
The Business Profile is set up for how you work
A company that sends technicians to homes can hide its street address and list the towns it serves. Google asks for the real business name only, with no keywords added. We match the towns on the profile to the towns on the site.
Service pages and town pages that earn their place
Local SEO for HVAC companies starts with the job pages above, then adds a town page only where you have finished installs to show. Our local SEO service explains how we decide which towns get one.
Reviews collected the allowed way
Ask every customer after the job, from a text link to your Google review page. The FTC's reviews rule bans fake reviews, and it bans rewards that depend on the review being positive.
Google Ads and Local Services Ads are two products
HVAC marketing on Google often starts with search ads for repair and replacement, split by service and town, which is what Google Ads covers. Local Services Ads charge per lead and require Google's own screening first, which can include license, insurance and background checks. We explain the difference and do not promise a Local Services setup.
Tools to try
Tools an HVAC office can try before deciding
No HVAC company is in our portfolio. These demos show the same ideas with other trades or a sample business, and we say so on each.
AI phone answering
A receptionist we build that answers when the office cannot, asks for the address and the problem, and texts the on-call technician. The sample walkthrough uses a restaurant. It is not running for an HVAC company today.
Quote request with photos
Five short steps with photo upload, ending in the email the owner receives. Try the quote request with a home repair company as the sample.
Customer board for plans and follow-ups
Move estimates through new, quoted and won, and see who needs a call today. The customer sales board uses made-up customers.
Time clock for technicians
Technicians clock in from their own phones at the job site, and timesheets are ready for payroll. Open the employee time clock to see it.
Heat and cold alerts for ads
The storm-ready Google ads demo shows how a weather alert turns ads on. Its sample is roof repair, so read it as the same idea on another trade.
Try it
Try the quote request with photos
Ask a sample home repair company for a quote in five short steps, add photos, and see the email the owner gets.
Questions
Questions HVAC owners ask first
Does my state license number have to be on the website?
The state's HVACR rule applies to all advertising, and we treat a website as advertising to stay on the safe side. That means the contractor name and license number in the footer and on service pages, worded the way the rule gives it.
Who answers when the air conditioner dies at 9 p.m. in July?
You choose: forward to the on-call technician, voicemail with a text alert, or an AI receptionist that takes the address and problem and texts the technician. The site says which one it is, so nobody waits for a call that is not coming.
Should we run Google Ads or Local Services Ads?
They are different products with different rules. Local Services Ads need Google's screening and a verified profile, and Google Ads lets us split campaigns by service and town. Your call volume, license status and budget decide where to start.
Can the site show a price for a new system?
Show what the price depends on and a range you can honor. A form with a data-plate photo and a few questions gets the office to a firm number faster than a flat price that falls apart at the first home visit.
Next step
Tell us which systems you service and where you drive
Send your current site, the equipment you work on and the towns you cover. We reply with a written proposal for the pages, the request form and the seasonal setup.