Industry
A pest control website where someone can send a photo of what they found and see what the visit includes
People find a bug, a droppings trail or a wasp nest, and they want to know what it is, whether it is serious and what you will do about it. We build websites for New Jersey pest control companies around that moment: a page for each pest you treat, a request form that takes a photo, a quarterly plan page, and advertising wording written around the state's pesticide advertising rule.
- Pest pages
- One for each pest you treat
- Request form
- Photo to identify the pest
- Plans
- Quarterly renewals tracked
- Based in
- Cedar Grove, NJ
Pest pages
A page for each pest, written for the person holding a flashlight
List only pests your company treats. Each page answers what it is, what a visit involves and what the homeowner can do before you arrive.
Bed bugs
How the inspection works, how many visits a treatment usually takes, and a preparation checklist for laundry, bedding and clutter. Customers can keep the checklist on their phone, and a prepared home makes the first visit go better.
Mice and rats
Signs inside the house, where entry points tend to be, and the difference between trapping and sealing. Rodent pages are worth featuring in fall, when cold weather pushes mice and rats indoors.
Ants, termites and carpenter ants
Photos that help tell them apart, and a clear line between a treatment and a repair of wood damage if you offer one.
Wasps, hornets and stinging insects
A fast page with a tap-to-call button, because the caller is looking at a nest near a door. Say plainly what the company will and will not remove.
Ticks and mosquitoes
Yard treatments and timing across the season. Ticks become active in spring.
Commercial pest control
A page for restaurants, offices and property managers: how service logs are kept, how often visits happen, and who gets the report. Restaurant owners will find our restaurant websites page relevant for the rest of their site.
Request form
A request form that identifies the pest before the visit
Homeowners often describe the pest wrong. A photo of the insect, the droppings or the damage lets the office route the call to the right visit and quote the right job.
The form asks what was found, where in the house, and how long it has been going on. It also asks whether anyone in the home has pets or health conditions the technician should know about before the visit, which are things the technician will ask anyway, not a promise about safety.
Submissions arrive as a short email with photos attached. Try the quote request demo to see how the flow works for a home repair company.
Plans and seasons
Recurring plans, seasonal pushes and renewals
A one-time call is a job; a quarterly plan is a customer list that repeats.
A plan page with what each visit includes
Four visits a year, what is treated outside and inside, what happens between visits if something comes back, and the price per visit or per year. Sign-up is a form, not a phone call.
Seasons that move the front page
Rodents in fall, ticks in spring, stinging insects in summer. The top of the site can lead with the pest customers are searching for that month.
Renewals tracked on a board
Plan members, next visit dates and anyone who skipped a renewal sit on a customer sales board, where you can see who needs a call today. The demo uses made-up customers.
Technician hours by route
Techs clock in from their phones and the timesheets go to payroll with the employee time clock, which pins punches to the job site.
State advertising rule
What the NJDEP says a pest control ad cannot claim
New Jersey regulates pesticide advertising through the Department of Environmental Protection. N.J.A.C. 7:30-2.12 covers what a pesticide business can and cannot say in an ad. As we read it, an ad may not claim or suggest that a pesticide, a pest control technique or a pesticide-based service is safe or non-toxic, and may not suggest that the EPA or the Department approved the company or its products. The rule lists "harmless," "biodegradable" and "environmentally friendly" among the safety claims it bars, and treats "organic" or "natural" as misleading when they leave a false impression.
If an ad mentions pesticide licensing or a pesticide license number, the reference has to include the word "pesticide," for example "licensed for pesticide use." A business that is not licensed may not advertise a service that needs a pesticide license, unless the ad says the work is subcontracted to a licensed person under a written agreement or that only non-pesticide methods are used.
That affects the whole site. Instead of "safe for kids and pets," the pages describe what is applied, where, and what the label requires of the homeowner afterward. The license line in the footer includes the word the rule asks for. The NJDEP, or your attorney, has the final say on the wording of your ads, and the NJDEP is the place to confirm which pesticide license applies to your business.
Search
Showing up on Google and Google Maps for pest problems
Pest searches are urgent, local and named by pest. Pest control SEO follows that.
The pest pages are the search plan
A search for mouse exterminator should land on a page about mice, not a general page. Local SEO for pest control companies begins with the pest pages above, then adds a town page where you have service to show.
A Business Profile for a service-area company
If your technicians drive to customers, the address can be hidden and the towns listed. The profile uses the real business name only, with no pest keywords tacked on.
Reviews from real customers
Ask after the visit, and do not offer anything in return for a good rating. The FTC's reviews rule bars incentives that depend on a review being positive.
Ads that follow the season
Google Ads can focus on mice in the fall and ticks in the spring, in the towns you serve. Local Services Ads are a separate Google product with their own screening; we explain the difference and do not promise a setup. Our local SEO service covers the organic side.
Tools to try
Tools a pest control company can try
No pest control company is in our portfolio. The demos below use sample data from other businesses.
Customer sales board
Plan renewals and follow-ups in one view. The sales board demo is the place to start.
Quote request with photos
The shape of the pest ID form. See the quote request demo.
AI phone answering
The receptionist we build can take a caller's address and problem and send a text summary to the office. The walkthrough uses a restaurant, and it is not running for a pest control company.
Try it
Try the quote request with photos
Ask a sample home repair company for a quote in five short steps, add photos, and see the email the owner gets.
Questions
Questions pest control owners ask first
Can our site say the treatment is safe for kids and pets?
No. As we read the state's advertising rule, it bars claims that a pesticide or service is safe or non-toxic, and it lists "environmentally friendly" among the safety claims it bars. We write what you apply, where, and what the label asks the homeowner to do afterward.
Can we show our license number?
Yes, but any reference to a pesticide license has to include the word pesticide, for example "licensed for pesticide use." An unlicensed business cannot advertise a service that needs the license unless the ad says the work is subcontracted to a licensed person under a written agreement or that only non-pesticide methods are used.
Can customers send a photo of what they found?
Yes. A photo helps the office decide which visit to book and which technician to send, and it saves a call to ask what the insect looks like.
Can the site take sign-ups for a quarterly plan?
Yes. A plan page lists what each visit includes and the price, and the sign-up form creates a record the office follows up on. Renewal reminders and next-visit dates are tracked on a customer board.
Next step
Tell us which pests you treat and where
Send your current site, the pests on your price list and the towns you cover. We reply with a written proposal for the pest pages, the photo form and the plan sign-up.