Industry
A chiropractic website that explains the first visit, the fees and how to book
Someone with a sore back usually wants the same few answers before booking: what happens at the first visit, how long it takes, what it costs and whether you handle their insurance or their accident claim. We build websites for New Jersey chiropractors that answer those plainly, with fee and free-exam wording drawn from the State Board of Chiropractic Examiners rule and a booking request that leaves medical details for the phone.
- Fee and exam wording
- N.J.A.C. 13:44E-2.1
- Accident cases
- Their own page and inquiry path
- Where it helps most
- The website and local search
- Based in
- Cedar Grove, NJ
First visit
A first-visit page that settles the nerves and the budget
Some new patients put off the call because they cannot picture the appointment. One page that walks through it answers that before they dial.
What happens, in order
Paperwork, a conversation about the problem, an exam, and what the first adjustment or treatment plan looks like. Written in the order the patient lives it, by the chiropractor who runs the visit.
How long and what it costs
The length of the first appointment and the fee, given as a fixed fee or a stated range, as the Board rule below requires.
Insurance and payment
Which plans you bill, what you do for patients without coverage and whether you offer a payment plan. If the answer is "call us," the page says whom to ask and when the office is open.
Who the patient meets
A short profile for each doctor and the staff at the front desk, with the title each person actually holds, so nobody is surprised by who is in the room.
New Jersey rule
Free exams and fees: what the State Board of Chiropractic Examiners requires
Advertising by New Jersey chiropractors is covered by N.J.A.C. 13:44E-2.1. As we read it, a fee in an ad must be a fixed fee or a stated range for a specifically described service, an ad that may lead to further charges needs the rule's disclaimer, x-ray costs must be listed with "if needed" wherever exam fees are, and a patient who responds to a free or reduced-fee offer cannot be charged for other services within 24 hours unless the patient signs a waiver.
The same rule bars any guarantee that services will result in a cure, and a claim that your services or materials are superior to what is ordinarily performed or used has to be substantiated by the chiropractor. A testimonial has to rest on the speaker's own knowledge or experience, such as having been your patient, and a layperson's may not speak to technical matters beyond their competence. The rule also requires a licensee to keep a copy of every advertisement for three years. That matters for a website, because pages change, so we send you a dated copy of each offer page whenever its wording changes.
Put together, a free-exam offer comes with conditions: the value or fee of what is offered, the disclaimer for added charges, "if needed" on x-rays and the 24-hour limit. We write the offer so those conditions sit next to it. Treat this as a summary of the chiropractic rule, not as legal advice. The final wording is for your practice and its counsel to settle, and we change it whenever they tell us to.
Accident cases
A page and an inquiry path for auto-accident and work-injury patients
Many chiropractic offices see patients after a car accident or a workplace injury, and those callers have different questions from someone with a stiff neck. They want to know whether you work with auto insurance or workers' compensation, whether paperwork is part of the visit and how quickly they can come in.
We give that group its own page and its own inquiry form. The form asks whether the visit follows an accident or a work injury, the date, and whether a claim is already open. It also says in plain words not to describe injuries in the form. The details come out on the phone, with your staff.
Condition pages
Condition pages that explain without promising a cure
People search for low back pain, sciatica, neck pain and headaches long before they search for a chiropractor, so a page for each condition you treat brings the right visitors. The page explains what the condition is, how your office approaches it and what a first visit looks like.
It does not say that you fix or cure it. The rule bars guarantees of a cure, and a careful page also avoids implying one with phrases such as "end your pain for good". Technique pages follow the same approach and cover only the techniques the doctors actually practice.
Patient privacy has limits on what to say too. The site is not the place for clinical advice, and it does not claim compliance with HIPAA for your practice. The dentist page explains why, and also covers Google's limits on remarketing to health-related visitors, which may apply to a chiropractic office as well.
Search
Getting found on Google and Google Maps when your back hurts
A chiropractic search is nearly always "near me" or a town name, and a person scrolling on a phone usually calls from the map.
The map listing as your front door
Your Google Business Profile shows hours, a booking link, photos of the office and your reviews. Use the practice name as it appears on the sign. Our guide to showing up on Google Maps covers the steps in order.
Pages for conditions, techniques and towns you serve
A page per condition and one for each technique you offer give Google many specific things to match. A town page is worth having only when the office has a real connection to that town, such as patients who commute from there.
Reviews you ask for the right way
The Federal Trade Commission's reviews rule bans fake reviews and rewards conditioned on a positive rating. Ask every patient the same way and never tie a reward to the rating.
Ads that carry the same conditions as the site
A Google Ads campaign for chiropractors runs on searches, such as back pain relief near me, and carries the same free-exam conditions as the site. Local SEO is the longer-lasting part of the work.
Tools
Which of our tools help a chiropractic office
As with other health practices, the strongest part of what we offer is the site and the map listing, with tools playing a smaller role. The website speed test shows how fast your current site loads on a phone, which is where many people first look.
An AI receptionist is something we build and would set up for a chiropractor, but none is running in a chiropractic office, and our sample calls are for a pizzeria. For your office it would take a name and a number, offer appointment times and hand every question about symptoms or treatment to a person, using a script your office approves before it takes a call.
Try it
Try the website speed test
Type in any website and see how fast it loads on a phone, with the biggest fixes explained in everyday words.
Questions
Chiropractic website questions
Can we advertise a free consultation or a free exam?
The rule allows free and reduced-fee offers with conditions. The offer states the value of the free service or the fee, an ad that may lead to further charges carries the rule's disclaimer, x-ray costs are marked "if needed", and charging for other services within 24 hours needs a signed waiver. We put those conditions beside the offer and not behind a link.
Can we say we treat sciatica or fix back pain?
You can say what you treat and how. You cannot guarantee a cure, and wording that implies one is risky. We write condition pages as explanations of the problem and your approach, and avoid any sentence that promises a cure.
Can patient testimonials go on the site?
The rule allows testimonials that rest on the speaker's own knowledge or experience, such as care they received from you. A layperson's may not speak to technical matters beyond their competence, and any factual statement in one has to be backed up. Many offices send visitors to Google reviews instead. If you want testimonials, date and file the originals, since the rule has a licensee keep a copy of every advertisement for three years.
Can the site take accident cases and workers' compensation separately?
Yes, as a dedicated page with its own inquiry. It asks only for contact details, the type of case and the date, and it tells people not to type injury details into the form. The office handles the rest by phone.
Next step
Send us your site and your current free-exam offer
We look at how new patients and accident cases reach you today, then reply with a written proposal for the site, the offer wording and the Google Maps work.