Websites
An online store for your New Jersey business, set up to take real orders
We set up online stores that are ready for real orders: products with their sizes and options, a checkout that takes cards, sales tax and shipping rules that match how you sell, and the emails customers get after they buy. The store runs on Shopify or on a site we build for you with Stripe taking the card payments, depending on what you sell and who will run it day to day.
- Platform
- Shopify or a custom store
- Payments
- Shopify Payments or Stripe
- Set up for you
- Tax, shipping, order emails
- Based in
- Cedar Grove, NJ
Setup
What goes into a store before the first order
Products, sizes and options
Products, categories and collections, with versions for size, color or material (variants). Each variant carries its own price, stock number (SKU) and stock count. If your products already live in a spreadsheet, we import them from it.
Checkout and payments
Card payments through Shopify Payments or Stripe, with Apple Pay and Google Pay turned on where the processor supports them. Card numbers go straight to the processor and never pass through your server.
Sales tax
Tax settings for New Jersey and any other state where you are registered to collect. Apparel needs product-level settings: the New Jersey Sales Tax Guide exempts clothing and footwear, but the exemption does not cover fur clothing, accessories, or sport and recreational equipment. Your accountant confirms where you must collect, and we set the rules to match.
Shipping and pickup
Flat rates, rates by weight or order total, free shipping above an amount you choose, local delivery zones, and in-store pickup for customers nearby.
Order emails
Confirmation, shipping notice with tracking, and refund emails, written in your voice and matched to the store design. A copy of each new order goes to whoever packs it.
Product pages built for search
A unique title and description for every product, clean URLs, image alt text, and product structured data, which makes a page eligible for Google to show its price and stock in results. Descriptions copied from a manufacturer get rewritten, starting with your best sellers.
Platform
Shopify or a custom Next.js store with Stripe
We set up both. The custom option is a store we build in Next.js, the toolkit behind our custom websites, with Stripe handling the cards. The right one depends on catalog size, who manages it, and how unusual your ordering rules are. Current fees are listed on Shopify's pricing page and Stripe's pricing page.
| Shopify (hosted) | Custom Next.js with Stripe | |
|---|---|---|
| Monthly cost | Shopify (hosted)A plan fee, plus any apps that bill monthly | Custom Next.js with StripeNo platform plan; you pay for hosting and for developer time when something changes |
| Card fees | Shopify (hosted)Shopify Payments, or another processor with an added Shopify transaction fee on each sale | Custom Next.js with StripeStripe charges per transaction, with no monthly fee for standard payments |
| Who edits products | Shopify (hosted)You or your staff, in the Shopify admin | Custom Next.js with StripeYou, in an admin screen we build, or us |
| Built in | Shopify (hosted)Discount codes, abandoned-checkout emails, inventory tracking and refunds | Custom Next.js with StripePayments, refunds and discount codes through Stripe; anything else is built as needed |
| Unusual ordering rules | Shopify (hosted)Limited to what the theme and apps allow | Custom Next.js with StripeDeposits, made-to-order quotes or custom pricing, built to your rules |
| Best fit | Shopify (hosted)Larger or fast-changing catalogs, and staff who handle orders every day | Custom Next.js with StripeA small catalog, a store inside an existing site, or checkout logic no app covers |
| Leaving later | Shopify (hosted)Products and customers export to CSV; the theme only runs on Shopify | Custom Next.js with StripeYou own the code and the Stripe account |
Handoff
Running the store after launch
A store needs daily attention that a brochure site does not: orders to pack, stock to update, refunds and returns to process. Before launch we walk whoever will do that work through each task, using test orders so nothing real is at stake.
The policy pages are set up too: shipping, returns and refunds, and privacy. You set the terms, ideally with your attorney's review, and we link them wherever checkout and the order emails need them.
Restaurants are a different case. Menus with modifiers, pickup times and kitchen tickets do not fit a product catalog, so they fall under online ordering. When the store is one feature inside a larger custom site, the project is scoped as web development.
Questions
Before you open an online store
How is an online store priced?
By the work involved: the product count, how much each product needs, the platform, and anything custom at checkout. Fifty products imported from a clean spreadsheet is a small job. Three hundred products that each need variants set up and a new description is a large one. For the rest of the site, see the 2026 website pricing guide.
Who opens the Shopify or Stripe account, and where do payouts go?
You open it, in the business's name. The processor verifies the business owner's identity and sends payouts to your bank account, so the account has to be yours. We are added as a collaborator on Shopify or a team member on Stripe to do the setup.
Can you move my store from another platform?
Yes. Products, variants and customer lists come across by export and import, and every old product URL is redirected to its new address so search traffic and old links keep working. Passwords are the exception: Shopify's customer import guide notes they cannot be migrated, so returning customers are invited to set a new one.
Can my shop counter and my website share one inventory?
Yes, when both run on the same system. Shopify POS keeps counter sales and online orders in sync on one stock count. If you already use a different register, we check whether it connects before recommending a platform.
Do you handle marketing for the store after launch?
Yes, as separate services. Product page basics come with the build. Google Shopping ads are part of Google Ads, paid social and email fall under digital marketing, and ongoing search work is SEO.
Next step
Tell us what you sell
Send a rough product count, how you ship today and your current site, if you have one. We reply with the platform we would use and a written proposal.