Industry
A nonprofit website that tells people what a gift does and makes giving easy
A first-time visitor to a charity site asks three things: who are you, what will my gift do, and can I trust you with it. We build websites for New Jersey nonprofits that answer them in that order, with a donation page that works on a phone, program pages that say what is funded, a place for the board and the annual report, and help with Google Ad Grants so searches for your cause can find you.
- Giving
- One-time and monthly options
- Trust pages
- Board, reports, Form 990 link
- Google Ad Grants
- Setup and monthly management
- Based in
- Cedar Grove, NJ
Work
A nonprofit project
Sanabel Children's Fund, a memorial site with donations. The site is offline today.
Want something like this for your business? The proposal lists every page and feature with its price.
The pages
What a first-time visitor needs to see
Donors give once they understand and trust. These are the pages that carry that, in the order they look for them.
The donation page
Fast on a phone, with preset amounts, one-time and monthly choices, and a plain note on what a gift pays for. The receipt wording is confirmed by your accountant.
Program pages
One page for each program saying who it serves, what it does and where the money goes. We avoid inflated numbers: a figure appears only if you can document it.
The trust page
Board members, the annual report and a link to your Form 990 let a careful donor check you out without writing to you.
Volunteer and event pages
A sign-up for volunteers and a page for each fundraiser or event, with dates, tickets and what the event supports.
Our work
A fundraising site we designed: Sanabel Children's Fund
We designed and built the website for Sanabel Children's Fund, a memorial fund that pays for children's education through established charities. The site told the story of Sanabel first, then the mission and the charity partners, and offered an online donation option on the same pages as the story.
That site is offline as of October 2026, so there is no live link and no speed measurements, and the case study describes the work from our records. It is the only nonprofit project we have to show.
Google Ad Grants
Google Ad Grants, and what keeping the grant takes
Eligible nonprofits can receive donated Google Search advertising. The grant is real, and it comes with rules the account has to keep meeting.
- 01
Check eligibility
Google's program gives up to $10,000 a month in in-kind text ads on Google Search (Google Ad Grants). Google lists governmental organizations, hospitals and medical groups, and schools, academic institutions and universities as not eligible, though charitable arms or foundations of healthcare and educational organizations can qualify; check the current eligibility page before applying.
- 02
Build the account around your cause
Campaigns for each program, with keywords that match what people actually search, and a landing page for each. Our Google Ads service covers the general method, and the grant version works inside the program's limits.
- 03
Watch the click-through rate
The account has to keep a 5% click-through rate each month, and the account is deactivated after two consecutive misses (Google's grant rules). Monthly management watches the rate so a dip is caught early.
- 04
Land on pages that convert
The ad sends the searcher to a page about that program, with a donation or volunteer button, not to the homepage.
Volunteers and donors
Ideas for tracking volunteers and donors
The employee time clock demo shows a crew clocking in at a job site with a weekly timesheet. A volunteer-hours version is an idea, not something we have built for a charity: volunteers sign in at an event and the log adds up hours for grant reports.
The customer sales board demo moves sample customers from lead to won job. A donor-pipeline version is another idea: major-gift prospects, recurring donors and event sponsors on one board. Both demos use made-up people, and both would be custom software projects scoped to your organization.
If you sell items or tickets, an online store can run next to the donation page. Our free website speed test shows how your current site loads on a phone, which is where most donors give.
Search
Showing up on Google and Google Maps for your cause
People look for a charity two ways: by name, and by the problem they want to help with.
A page for each program
A search for a food pantry or a scholarship fund should find the page about it, with the address, hours and how to give or volunteer.
Business Profile for your location
If you have a place people visit, such as a pantry or an office, the Google Business Profile shows hours, directions and photos. If you go to the people you serve instead, Google lets you list a service area and hide the address. An organization with no in-person contact at all does not qualify for a profile.
Stories with consent
Photos and names of the people you help go on the site only with their written permission. We keep a record of who agreed to what.
Search together with the grant
Organic SEO and grant ads work on the same pages, so one set of program pages serves both.
NJ rules
Registration and wording are for your accountant and counsel
Many New Jersey charities register with the Attorney General, through the Division of Consumer Affairs' Charities Registration Section, before soliciting. The exemptions in N.J.A.C. 13:48-3.3 include religious organizations, schools whose curricula are registered or approved by the state, libraries registered with the Department of Education, and charities with $10,000 or less in gross contributions in their most recent fiscal year whose functions, fundraising included, are done by people who are not paid to solicit. The Attorney General may require an organization claiming an exemption to show that it meets the conditions.
We do not give tax or legal advice. Whether your donate page says "tax-deductible", which registration text goes in the footer and how receipts are worded are decisions for your accountant and your attorney. We place the wording you give us. We have not written anything church-specific here, because the rules for religious organizations are different.
Try it
Try the website speed test
Type in any website and see how fast it loads on a phone, with the biggest fixes explained in everyday words.
Questions
Questions nonprofits ask before a proposal
Can we really get free Google ads?
Eligible nonprofits can receive up to $10,000 a month in donated search ads, but the account has to meet the program's rules, including a monthly click-through rate. Running it is ongoing work, and we quote it as a monthly service.
Do we need to register to ask for donations in New Jersey?
Many charities do, and some are exempt. Check the state rule linked above with your attorney. We put whatever notice you are told to show in the footer of the site.
Can the donate page say tax-deductible?
Only if your accountant confirms your status supports it. We write what you approve.
Is a website for a very small charity worth the cost?
A small site with a story, a donation button and a trust page is a few pages. We list every page with its price in the proposal so you can start small and add program pages later.
Next step
Tell us who you serve and how people give today
Send your current site, your programs and whether you hold Google Ad Grants. We reply with a written proposal for the donation page, the program pages and the grant account.