Flooring · Wylie, TX
At Home Flooring Solutions: a flooring showroom website rebuilt for every nearby town
At Home Flooring Solutions runs a walk-in flooring showroom in Wylie, Texas, northeast of Dallas. It installs hardwood, vinyl plank, tile and carpet, and remodels kitchens and bathrooms. We rebuilt its website in 2026, replacing an older WordPress site, so homeowners in each nearby city find a page about the floor they want, see what other customers say on Google and ask for a free estimate.
- Year
- 2026
- Location
- Wylie, TX
- Industry
- Flooring
- Live site
- athomeflooringsolutions.com
For customers
What a homeowner finds on the site
This was a web design project built around one job: get a homeowner from a search to a free estimate. We plan the same kind of site for contractors and remodelers in New Jersey.
A page for every floor and remodel
Hardwood, vinyl plank, laminate, tile, carpet, kitchen and bathroom remodeling, countertops and painting each have their own page, 23 in all.
The showroom before the visit
Photos of the sample racks and tile slabs, the hours and the walk-in policy, for people searching for a flooring store near them.
New floors in your own room
A button opens Roomvo, a floor visualizer made by another company: the homeowner uploads a photo of the room and sees new floors in it. We built the page and the button, which says so when the tool is loading or unavailable.
Real Google reviews
The reviews page shows the business's Google rating and its latest reviews word for word, refreshed each time the site is updated.
An estimate form that never drops a request
If the email fails to send, the visitor is told to call instead. Messages that look like spam are flagged for the office, not deleted.
Job photos with the city named
A gallery of finished work shown at its real proportions, each photo captioned with the city where the job was done.
Local pages
A page for each city around Wylie
Homeowners search with a city in mind, so the local SEO work gives each city its own page. There are 35 city pages, hubs for Collin, Dallas and Rockwall counties, and 45 pages that pair a service with a city, such as kitchen remodeling in Plano. Each city page links to its real neighbors, worked out from map coordinates.
The blog answers what people ask before they buy, from cost guides to vinyl plank versus tile for a Texas bathroom, and each article links to the matching service and city pages. On October 6, 2026, the site's sitemap listed 219 URLs. For a sense of what ongoing search work involves, our SEO pricing guide breaks down the usual pieces.
Remote
Running a Texas project from New Jersey
We meet clients in person across North Jersey and work remotely everywhere else. At Home Flooring is in Texas, so every step of this project ran remotely.
A remote build needs the same things from the client as a local one: answers to our questions, photos of finished floors and a written plan both sides can check against. Our areas page sets out how we split in-person and remote work.
Search
Getting found on Google
What is in place so Google can find, read and trust the site. We don't publish a client's traffic or rankings.
In place: Every page in the sitemap Google reads
Each page is listed with the date its content last changed, taken from the site history rather than the day of the last update.
In place: Old addresses carried over
Every address from the old WordPress site points to its new page, so links built up over the years still lead somewhere.
In place: Business details Google can read
The company, its showroom, hours and services are marked up in the page code in the format Google reads.
In place: Map and directory listings tied together
The site links to its Google Maps listing and its other directory and map profiles, after we checked that each shows the same name, address and phone.
In place: Google Search Console verified
The site is verified in Search Console, Google's own report on a site, and its reports set the list of pages we fixed.
Under the hood
How it's built
The technical side of the rebuild, for anyone comparing how sites are made.
Next.js and TypeScript
Next.js is the framework the site runs on, and TypeScript checks the code for mistakes before a change goes live. Both are part of our web development work.
Every old address redirected
About 222 permanent (301) redirects send each address from the old WordPress site to its new page in one hop, so old links and bookmarks keep working.
Structured data
Structured data is code that describes the business to search engines. Here it marks the company as a home improvement business and a walk-in store, plus its services, FAQs and articles, and it leaves out star-rating markup on purpose.
Reviews that cannot break an update
The script that pulls Google reviews at build time keeps the last good rating and reviews if Google doesn't answer, so a failed lookup never stops a release.
Checked email delivery
Resend, the service that sends the estimate emails, reports a failed send as a reply rather than an error. The form reads that reply on every request, so a failure is caught and the visitor is asked to call.
Scope
What we delivered
- Website rebuild replacing an older WordPress site
- A page for each flooring and remodeling service
- City, county and city-by-service pages around Wylie
- Free estimate form that flags spam instead of deleting it
- Google reviews on the reviews page
- Floor visualizer page and launch button
- Redirects for every old address
Measured
Checked on the live site
A lab test of the homepage on an emulated Moto G Power with slow 4G throttling. Largest Contentful Paint is how long the main content takes to appear; Total Blocking Time is how long the page is too busy to respond to a tap. Scores shift between runs, so read them as a snapshot of the day of the test.
Lighthouse scores, out of 100
- Performance
- 94
- Accessibility
- 93
- Best practices
- 100
- SEO
- 100
Lab metrics: Core Web Vitals and blocking time
- Largest Contentful Paint
- 2.3 s
- Cumulative Layout Shift
- 0
- Total Blocking Time
- 133 ms
The build today
- Framework
- Next.js
- Hosting
- Vercel
- URLs in sitemap
- 219
Source: Google PageSpeed Insights, mobile, October 6, 2026. Framework and hosting read from the live site's response headers and page source on October 6, 2026. URL count taken from its sitemap.xml on October 6, 2026.
Services
Services and industries behind this project
- ServiceWeb designA new website or a redesign that explains what you do, shows your own jobs and makes calling you easy.
- ServiceWeb developmentCustom websites that do a job: booking and request forms, online price calculators, links to your other tools and large sets of pages.
- ServiceLocal SEOShowing up when people nearby search Google and Google Maps: your Google listing, service pages, reviews and directory listings.
- IndustryFlooring companiesFlooring websites with a page for each floor you install, your showroom on Google Maps and a free estimate form that asks about the rooms.
- IndustryContractors and remodelersContractor websites with galleries of your own jobs and estimate forms that ask the right questions for each kind of project.
More work
Business listing and other client projects
- DirectoryAt Home Flooring Solutions business listingThe verified listing for At Home Flooring Solutions: address, phone, hours and the checks behind them.
- Previous projectSanabel Children's FundMemorial website for a children's education nonprofit, with online donations. Offline as of October 2026.
- Next projectJersey All ConstructionWebsite for a New Jersey remodeler, with a page for each service and county, a project gallery and estimate requests that land in the inbox.
- IndexAll client workEvery published project with its scope and stack.
Next step
Outside New Jersey and planning a site
Projects outside North Jersey run remotely from the first call. Send a few details about the business to get started.