Roofing · Clifton, NJ
Zubar Roofing: a roofing website built around a roof check homeowners keep
Zubar Roofing & Exterior Systems is a roofing and exterior contractor in Clifton, working in Bergen, Passaic, Essex, Hudson and Morris counties. Its calls run from water coming through a ceiling to a replacement planned months out. We rebuilt its website in 2026 around one main offer, the Roof Health Assessment, with forms that tell the office what kind of visit is needed and an alert when a visitor taps to call, text or email.
- Year
- 2026
- Location
- Clifton, NJ
- Industry
- Roofing
- Live site
- zubarroofing.com
Main offer
The Roof Health Assessment, explained on the page
A score out of 100
The page publishes the whole method: seven parts of the roof, weighted to add up to 100, and five score bands. One failed flashing detail caps the score, because an average can hide a leak.
A report the homeowner keeps
The homeowner gets a written report and keeps it whether or not they hire Zubar, so the visit is useful either way.
Requests
How each request reaches the office
Project type first
The same form books an assessment or asks for a free estimate, depending on the page. It asks for the ZIP code and the job up front, from an active leak or storm claim to tree damage, replacement or not sure, so the office knows what kind of visit it is before calling back.
Call, text and email alerts
When a visitor taps the phone number, a text link or the email address, the office gets an email right away with the page, the approximate town and the search or ad that brought them in. Repeat taps are grouped so one person does not set off a flood of alerts.
Where each lead came from
Every request arrives with the landing page, the referring site, any Google or Facebook ad click, the device and the time, so the owner can see which marketing produced the job.
Spam filtering
Forms catch bots with a hidden trap, reject posts sent faster than a person could type, cap requests from one address and filter link-stuffed messages. Bots get a normal-looking success message, so they learn nothing.
Help before the visit
Answers homeowners can use on their own
Roof size and cost factors
A tool estimates the roof's size from the home's footprint and pitch and explains what raises or lowers a quote: material, steepness, stories, complexity and tear-off. It shows no dollar figures, by the owner's choice, and ends with a request for a free written quote.
Printable checklists
A storm-damage checklist and a roof maintenance checklist are open pages, with no email address needed to read them.
A learning center
Articles on ceiling leaks, flashing versus shingle leaks, preparing for an insurance adjuster, tree strikes, permits and seasonal care.
A page in Spanish
A Spanish page for homeowners in Paterson, Passaic, Clifton and Union City covers replacement, leak repair and flat roofs.
Local pages
Five counties and the towns in them
Zubar's local SEO covers the five counties it works in. Each town page links to its twelve nearest towns by real distance, and service-in-town pages, such as roof replacement in Paterson, were chosen from what Search Console showed people in those towns searching for. Its sitemap held 163 URLs on October 6, 2026: 69 in the service-area section, 44 in services and 34 in the blog.
Our Bergen County page and roofing company websites page cover how we plan local pages for businesses in these counties.
Search
Getting found on Google
What is in place so Google can find, read and trust the site. We don't publish a client's traffic or rankings.
In place: Every page in the sitemap Google reads
The sitemap is generated from the site content, so a new page is listed the day it goes live.
In place: Business details Google can read
Its roofing business details, service area, hours, services, FAQs and articles are marked up on every page.
In place: Google profile and listings linked
Its Google Business Profile, Yelp, Nextdoor, Houzz, BBB, Apple Maps and other profiles are linked from the footer and the code, with the name and address matched to the Google and Yelp listings.
In place: The old site’s addresses carried over
Old page addresses forward to their new pages, so links to the old site still land somewhere useful.
In place: Search engines and AI tools kept up to date
Each release pings Bing and its partners with the changed pages, and a plain-text summary file helps AI search tools read the site.
In place: Visits and leads measured
Google Analytics and the lead alerts show which pages and which searches or ads bring in calls and requests.
Under the hood
How it's built
The engineering behind the assessment, the alerts and the move off the old host.
Next.js, off the old host
The site moved from an older Hostinger site to Next.js, with pages generated ahead of time. Every old .php and .html address forwards permanently to its new page, so the old site’s search value carries over.
The scoring method as data
The assessment rubric is stored as data and published in full, and the structured data defines the Roof Health Score as a named term so search engines treat it as one concept.
A Google rating that never drops to zero
The rating shown on the site comes from the business's Google profile and refreshes every six hours. If Google can't be reached, the last known values stay up.
Visit tracking
Google Analytics 4, Google's visitor statistics, and Vercel Web Analytics record visits and the taps that matter, on the live site only.
Security headers and form checks
Strict security headers on every page, plus per-address limits, an allowed-origin list, a time trap and escaped notification emails on both form endpoints.
Scope
What we delivered
- Website rebuild from an older Hostinger site, with redirects
- Roof Health Assessment page with the published scoring method
- Request form sorted by project type, with ZIP code
- Call, text and email tap alerts with the lead source
- Roof size and cost-factor tool, checklists and learning center
- Town, county and service-in-town pages for five counties
- Spanish-language page
Measured
Checked on the live site
A lab test of the homepage on an emulated Moto G Power with slow 4G throttling. Largest Contentful Paint is how long the main content takes to appear; Total Blocking Time is how long the page is too busy to respond to a tap. Scores shift between runs, so read them as a snapshot of the day of the test.
Lighthouse scores, out of 100
- Performance
- 95
- Accessibility
- 97
- Best practices
- 100
- SEO
- 100
Lab metrics: Core Web Vitals and blocking time
- Largest Contentful Paint
- 2.9 s
- Cumulative Layout Shift
- 0
- Total Blocking Time
- 46 ms
The build today
- Framework
- Next.js
- Hosting
- Vercel
- URLs in sitemap
- 163
Source: Google PageSpeed Insights, mobile, October 6, 2026. Framework and hosting read from the live site's response headers and page source on October 6, 2026. URL count taken from its sitemap.xml on October 6, 2026.
Services
Services and industry behind this project
- ServiceWeb designA new website or a redesign that explains what you do, shows your own jobs and makes calling you easy.
- ServiceWeb developmentCustom websites that do a job: booking and request forms, online price calculators, links to your other tools and large sets of pages.
- ServiceLocal SEOShowing up when people nearby search Google and Google Maps: your Google listing, service pages, reviews and directory listings.
- IndustryRoofing companiesRoofing websites that make it easy to call about a leak or book an inspection, with your own job photos and a plan for storm weeks.
More work
Business listing and other client projects
- DirectoryZubar Roofing & Exterior Systems business listingThe verified listing for Zubar Roofing & Exterior Systems: address, phone, hours and the checks behind them.
- Previous projectPrecision Windows & RoofingRebuilt website for a Garfield roofing company that also does windows: about 515 pages, cost calculators, photo quote requests and Google Ads landing pages.
- Next projectAlaeddin's PizzaRebuilt website for a Clifton halal pizzeria: the full menu, a page for each specialty pie and nearby neighborhood, and a Spanish version.
- IndexAll client workEvery published project with its scope and stack.
Next step
Planning a roofing site that sorts the leads
List the counties you work and the jobs that matter most, from leak calls to full replacements. The proposal shows how the form would sort them.